Poonawalla Fincorp - Senior Manager - PR & Corp Communications
Duties and Responsibilities:
- Craft PR plans and messaging to drive PR campaigns
- Plan, implement and manage public relations programme
- Develop and maintain top-notch media relations with key BFSI media personnel (English and Vernaculars)
- Help in designing and reviewing media partnership activities (Paid and Non-Paid)
- Identify various awards, panel discussion opportunities for the leadership
- Day to day coordination with the PR agency
- Expertise in identifying relevant topics and story angles
- Monitor corporate image frequently and ensure it follows company brand & communication guidelines
- Contribute and participate in cross-functional initiatives/campaigns
- Develop and implement crisis communications advice and media strategy, as needed. Preparing a toolkit for any Crisis event.
- Content creation for various speeches & events
- Contribute and work cohesively with all the stakeholders
- Coordinate with various vendors/partners associated with Corporate Communication department
Requirements and Qualifications:
- Previous work experience as Public Relations Specialist or Business Journalism with an understanding of BFSI sector
- Must have minimum work experience of 6-8 years,
- Agency experience of handling BFSI clients is must
- Strong media relations with the BFSI media
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