Key Responsibilities- Plan, execute, and manage Meta (Facebook/Instagram) and Google Ads campaigns (Search, Display, and YouTube)- Optimize CPL (Cost Per Lead) and ROAS for maximum efficiency- Monitor and analyze campaign performance, create weekly performance reports- Run A/B tests on creatives, landing pages, and ad copies- Manage SEO strategies and content marketing for lead generation- Collaborate with the design and sales teams for consistent branding and funnel alignment- Build and manage email/SMS/WhatsApp drip marketing campaigns- Stay updated with the latest trends in performance marketing and fintech (ref:updazz.com)
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