Prepare marketing strategy for the assigned group of products
xefx82xb7 Develop a strategic business plan for the group of products in collaboration with marketing & sales
department
xefx82xb7 Ensure that the operational marketing plan is in line with overall marketing plan and priorities to
achieve the sales targets
xefx82xb7 Prepare marketing collaterals for the branding of the new product & prepare plan, budget and
executing the launch of the products in coordination with internal team, sales team and marketing
team.
xefx82xb7 Identify target audiences, plan marketing activities to achieve volume estimations, review
products and execute promotions to ensure product movements.
xefx82xb7 Liaise closely with field force to access the response to and suitability of current promotional
material
xefx82xb7 Carry out field visits to ensure implementation of marketing strategy
xefx82xb7 Evaluate customer feedback and need-gap analysis for the product improvement
xefx82xb7 Analysis, review and study competitor intelligence reports / findings and industry trends
xefx82xb7 Provide overall directions to develop new markets and strengthen the existing ones in
coordination with sales team
xefx82xb7 Monitor sales trends and product movement analysis
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