Job Description

We are seeking a talented

Pharma Content Writer & Social Media Expert

to craft compelling content and drive engagement across digital channels -- with a strong focus on

LinkedIn

and other B2B pharma platforms. As part of a digital-first team supporting a leading

B2B pharma marketplace

, your work will directly contribute to industry visibility, lead generation, and thought leadership positioning.

You'll be responsible for both writing high-value pharma content (blogs, press releases, interviews, insights) and distributing it via strategic social media engagement, building relationships with decision-makers, and enhancing the brand's digital footprint.

Key Responsibilities:

Content Writing & Development:

Write high-quality, technically accurate, and engaging content tailored for pharma B2B stakeholders Blog posts, industry news, insights, white papers, press releases, interviews, case studies Simplify complex pharma/healthcare topics for informed yet non-technical business audiences Align content with the buyer journey to drive awareness, engagement, and conversion

Social Media Engagement:

Create and manage posts, campaigns, and conversations on

LinkedIn

and other relevant platforms Engage with pharma professionals, industry groups, and company pages to boost visibility Monitor industry trends and use social media to position the company as a thought leader Schedule and manage content using tools like Hootsuite, Buffer, or native platforms

Content Distribution & Optimization:

Distribute content via digital channels including social media, email newsletters, and partner platforms Track performance metrics and continuously optimize based on engagement and conversion KPIs Maintain a consistent content calendar aligned with product launches, events, and industry cycles

Cross-Functional Collaboration:

Coordinate with marketing, sales, and product teams to ensure unified messaging Support ABM (Account-Based Marketing) campaigns with targeted content for key pharma accounts Stay updated on regulatory changes, pharma market trends, and digital marketing innovations

Requirements:

1+ years of experience in content writing (preferably in the pharmaceutical or healthcare industry) Proficiency in managing professional social media accounts -- especially

LinkedIn

Strong command of written English, with attention to tone, style, and audience relevance Basic knowledge of SEO, content optimization, and B2B buyer personas Familiarity with the pharma ecosystem: manufacturers, suppliers, distributors, etc.

Good to Have:

Understanding of industry compliance and regulatory guidelines (FDA, EMA, CDSCO, etc.) Exposure to B2B marketing funnels, lead nurturing, or email campaign strategies

What We Offer:

Flexible remote work setup Opportunity to work with a fast-growing digital pharma platform Creative freedom and visibility into strategic business initiatives Access to pharma industry leaders and cutting-edge market insights
Job Types: Full-time, Fresher, Internship, Freelance

Pay: ₹15,000.00 - ₹30,000.00 per month

Benefits:

Flexible schedule
Work Location: Remote