Job Description

• Performance Marketing: (B2B Experience is must)

• Plan, develop and execute performance marketing strategies to drive traffic, generate leads,conversions and ROI across digital channels
• Plan, launch, and manage digital advertising campaigns, including budget allocation, bidding strategies, targeting, ad creative development, and A/B testing.
• Monitor various campaign performance and such as CTR, CPC, CPA, CPL, conversion rate, and ROI, and use data to identify opportunities for optimization and improvement.
• Conduct keyword research, competitive analysis, and audience segmentation to inform targeting and messaging strategies for paid search and display advertising campaigns.
• Handson experience in utilizing Google Analytics to understand user behaviour.
• Collaborate with cross-functional teamsto align performance marketing efforts with overall marketing and business objectives.
• Regular reporting and insights to stakeholder with way forward strategies
• Continuously test and iterate on creative, messaging, targeting, and landing page experiences to improve campaign effectiveness and drive incremental performance gains.