Job Description

Performance Marketing Specialist
Passionate about reaching and engaging talent across the globe? Experienced in managing programmatic media campaigns?
Performance Marketing specialists are in charge of planning and managing marketing activities that promote our clients' brand, roles and activities in the talent acquisition space, including talent communities and campaigns.
Key Responsibilities
Plan, Build and Optimise

• Planning campaigns, analysing metrics, and identifying trends (Day to Day management)
• The day-to-day running of Programmatic Job Ad Platforms where relevant with suppliers
• Media Optimisation and Performance / Execute & monitor ad job distribution and advertising
• Provide data-driven recommendations across multiple concurrent assessments
• Advise and lead technical integration with ATS and publishers with ad platforms e.g Joveo
• Governance and Quality Assurance of digital campaigns
• Working closely and collaboratively with the recruitment marketing team and Talent Marketing function in delivering recruitment marketing solutions
• Assist in the evaluation of new tools, opportunities or enhancements for integration efforts to improve the value of the marketing dataset
• Campaign creation, keyword builds and executions on all ad platforms

Performance

• Drive applications, increase website traffic, improve conversion to talent communities
• Measure effectiveness, ROI, identify and evaluate new digital technologies and optimize programmatic marketing campaigns
• A/B Testing, measure the performance of CTAs and improve conversion rate consistently
• Increase the recruitment marketing funnel efficiencies / effective reporting
• Assist in the setup, reporting and optimization of social media and Google Ads campaigns, including search and display (preferred).

Typical outcomes, services and products

• Creating and running campaigns on Programmatic, Search, Social Media and other platforms
• Recruitment marketing strategy, operations and execution
• Supporting media proposals with campaign estimates

Key Expertise

• Previous experience using programmatic job distribution and advertising platforms, for example: Joveo, SFX/SmashFlyX, or AppCast
• Fluency with media buying-related technologies, including DSPs, DMP, 3rd party ad servers and manual exchanges
• Proficient use of data analytic platforms, such as Google Analytics
• Highly proactive and excellent multitasking skills
• Expertise in digital marketing, programmatic media and reporting - the ability to build an integrated marketing campaign end-to-end
• Strong programme management skills - well-organized, obsessive attention to detail, data-driven, and able to oversee delivery in line with set project deadlines
• Excellent command of English language and communication skills
• Proficient use of the Google Suite of products (Gmail, Meet, Sheets, Slides) as well as MS Office
• Experience in the following areas are a plus: paid social, search & display

Qualifications

• 3+ experience, University (Bachelor's) degree and/or relevant certifications and experiences
• Google Ads Certification is desirable

Competencies: Digital fluency; Drive for Results; Customer Focus; Quality oriented; Commercial Acumen; Collaborative Influence; People Development; Conceptual Thinking; Project Management

Skills Required