Job Description

Job Overview

We are hiring experienced

Performance Media Buyers

to run and optimize lead generation campaigns for our US-based contractor clients in the home services industry. This is a

remote, full-time role

for India-based professionals with a strong track record in

Meta Ads

, and additional experience with

Google Ads

and

TikTok

. Candidates must be available during

US Pacific Time hours

and be skilled in campaign management, A/B testing, and data reporting. Familiarity with tools like

RedTrack

,

Go High Level

,

Zapier

, and

advanced Excel/Google Sheets

is essential.

Primary Duties and Responsibilities

Launch and manage lead gen campaigns across Meta (Facebook/Instagram),

Google, and TikTok Ads Achieve and improve CPL (Cost per Lead) or CPA (Cost per Acquisition) targets Conduct A/B testing on creatives, audiences, and landing pages Retarget and scale winning campaigns effectively Analyze performance using platforms like RedTrack, Voluum, or similar Collaborate with the creative team and provide feedback on ad creatives and landing pages Use Go High Level, Zapier, Make, or similar tools for automation and CRM tasks Build reports using advanced Excel or Google Sheets (with pivot tables, VLOOKUP, etc.)

Must-Have Qualifications:

Minimum 3 years of experience running Meta Ads (with proven lead-gen success) Hands-on experience with Google Ads and TikTok Ads for B2C lead generation

Managed ad budgets of at least ?8 lakh (~$10K/month) while hitting CPL or CPA goals

Experience with campaign optimization, split testing, retargeting, and scaling Proficiency in analytics tools (RedTrack, Voluum, or similar) Familiarity with CRMs like Go High Level and automation via Zapier/Make Advanced Excel or Google Sheets skills for data reporting

Strong written and spoken English communication

Candidates must submit proof of performance - Example: Case studies, campaign screenshots (PDF attached)

Bonus Skills:

(Preferred, Not Mandatory): Understanding of US compliance: TCPA, CAN-SPAM, call tracking. Experience in the home services industry (roofing, solar, HVAC, etc.)

Shift Timing & Location

Location:

Remote (India-based candidates only)

Shift Timings: US Pacific Time (8 AM - 5 PM PT) - 8:30 PM IST - 5:30 AM IST

Industry: B2C, Digital Marketing Agency (Home Services)

Experience Required:

Minimum 3+ years

Education

Graduate from any stream (mandatory).

About Us

We Grow Businesses with Our Holistic Approach and Experiences. Re-engineer your business growth with the determined results. At OPK, our driven experts firmly believe in digital transformation to create excellent customer experiences and increase revenues. Everything we do is to make your business stay ahead with our comprehensive range of services including SEO, SEM, SMM, PPC, Email Marketing, Content Marketing, and ORM.
We firmly believe the business works best when it is groundbreaking and nimble. We look straight at the reality of your business and help you with creativity, innovation, and teamwork to let you seize the opportunities.