Job Description

Hi
Greetings of the Day.
We have a critical opening with our client for Performance Media Analytics - Senior Analyst role.
Experience: 2 + yrs
Job description
Key Responsibilities

• Engage directly with the client to understand marketing objectives
• Develop custom performance reporting and analyses across multiple channels (Search, Display, Social, Email etc)
• Architect solutions & provide recommendations that drive results on client campaigns & objectives
• Collaborate closely with other teams to formulate industry-best-practice analytic solutions and directly contribute to a variety of validation activities such as model design, execution and assessment; data review; and campaign/marketing performance evaluation.
• Responsible for assisting in defining a comprehensive measurement framework, developing effective reporting and dashboards with an objective to evaluate marketing performance and provide recommendations for enhancement
• Manage the day to day core insights/trends of our digital marketing programs to help guide optimization efforts
• Work with various internal and external stakeholders to develop project plan, manage the day-to-day tasks and meet project deadlines

Qualifications:

• 2 - 5 years of industry experience required
• Bachelors or Masters degree in Mathematics, Statistics, Economics, Finance, or Engineering required
• Strong experience with SQL and Python required
• Demonstrated proficiency in multiple digital marketing channels (Paid Search or SEM, Organic Search or SEO, Paid Social, Earned Social, Display, Email) required
• Media Platforms and 3rd Party Tools experience (Google Adwords, DoubleClick, MediaMath, Bing Ads, ExactTarget, Hitwise, BrightEdge, Facebook, etc.) useful
• Strong experience in Web Analytics tools (Omniture, WebTrends, Google Analytics, AdWords, AdCenter, DoubleClick, MediaMath, Exact Target, etc.) preferred
• Understanding of relational databases and familiarity with data processing
• Excellent written and oral presentation skills
• Strong problem solving and consulting skills

Role really excites you, kindly share your resume to aswathi.sugumaran@cielhr.com.
Regards
Aswathi