Hospitality Minds is looking for an experienced and motivated Performance Marketing Specialist. In this role, you will be responsible for managing and optimizing pay-per-click campaigns across various platforms, driving performance to meet business goals, and ensuring we deliver customized solutions for our clients.Responsibility:- Manage and deliver on the key acquisition metrics on Google/Meta Ads- Develop, execute, and optimize digital marketing campaigns across various- Expand scale and drive efficiency across the marketing funnel through campaign optimizations- Implement and standardize detailed reporting on campaign performance- Collaborate with the Brand and Category team to plan the marketing spend, and experiment with multiple narratives- Track and report on key performance metrics, including CTR, conversion rates, CPA, and ROI.- Manage budgets and ensure efficient allocation of resources across channels.- Stay updated with industry trends and emerging digital marketing technologies. (ref:updazz.com)
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