Job Description

Performance Marketing- Mumbai- E-Commerce
Role - Performance Marketing manager
Exp - 5- 15 years
Skills and Qualifications :
- Bachelor\'s/PG degree in marketing, advertising, or communications.
- Successful track record in senior marketing roles and creating marketing campaigns.
- Excellent leadership, communication, and decision-making skills.
- Experience with digital and print marketing, content marketing, and social media marketing.
- Proven ability to plan and manage budgets.
:
- Plan and execute all digital marketing, including SEO/SEM, marketing database, social media, and display advertising campaigns.
- Designing; building and executing campaigns on Facebook, Google, Twitter, and affiliate channels as per plan.
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
- Optimise install campaigns to improve cost per install, installation rates, and post install performance.
- Manage all the programmatic campaigns - from ideation to media planning and optimization.
- Drive app acquisition and engagement efficiencies through campaigns using targeting techniques, innovation, and creative excellence.
- Identify trends and insights, and optimize spend and performance based on the insights.
- Plan, execute, and measure experiments and conversion tests.
- Collaborate with internal teams to create landing pages and optimize the user experience.
- Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
- Instrument conversion points and optimizes user funnels.
- Managing budgets and finances for digital marketing initiatives for the organization.
- Adwords, social media marketing (Facebook, Twitter), content marketing, affiliate channels and google SEM.
- Hands-on experience in designing and launching digital media campaigns across digital platforms such as Facebook, Google, RevX, Criteo, etc. for the eCommerce industry.
- Hands-on experience in using analytics tools like Clevertap, Appsflyer, and Adobe Analytics.
- Strong orientation towards data gathering, problem-solving, experimenting, and iterating with the results, to arrive at the right solution.
- Customer-centric and problem-solving mindset.
- Experience in optimizing landing pages and user funnels.
- Experience with A/B and multivariate experiments.
- Experience in setting up and optimizing Google Adwords campaigns