Job Description

We are looking for a

Performance Marketing Strategist

who goes beyond running ads.This role requires someone who understands

consumer psychology, websites, CRO, offers, creative strategy, and numbers

, and can build scalable growth strategies for both

premium and mass-market brands

.This is

not

a purely execution role. You will be responsible for

strategy, direction, and decision-making

, working closely with designers, media buyers, and the business team.

Key Responsibilities:

1. Growth Strategy & Performance Planning

Build end-to-end performance marketing strategies for D2C brands Decide

what to scale, what to pause, and why

Align ad strategy with business goals (revenue, profitability, AOV, LTV)

2. Website, Funnel & CRO Understanding

Audit websites before launching campaigns Identify CRO gaps across: Home page Product pages (PDP) Cart & checkout Recommend improvements related to UX, trust, pricing, and flow

3. Offer & Discount Strategy

Design discount and offer structures that increase revenue without harming brand value Decide between: Flat discounts Bundles Free gifts AOV-based offers Create urgency

with or without discounts

, especially for premium brands

4. Ad Angles, Personas & Messaging

Build customer personas and map pain points, desires, and objections Translate insights into: Ad angles Hooks Messaging frameworks Ensure messaging matches brand positioning (premium vs mass)

5. Creative Direction & Script Writing

Guide designers on: Visual hierarchy White space Font proportions Text emphasis Write and review scripts for: Video ads Reels UGC-style content Ensure creatives are

performance-led

, not just visually appealing

6. Data, Metrics & Decision Making

Analyze performance using metrics such as: ROAS CPA AOV LTV Conversion rates Take data-backed decisions and explain performance clearly to stakeholders Identify patterns and insights, not just report numbers

7. Premium vs Mass Brand Strategy

Understand the difference in: Pricing psychology Communication Offer structures Creative approach Adapt strategies accordingly

8. Communication & Ownership

Communicate clearly with designers, ad executives, and clients Take ownership of outcomes, not just tasks Push back on strategies that don't make sense, with logic and data

Required Skills & Experience

3-7 years (D2C / E-commerce preferred) Strong understanding of: E-commerce funnels CRO principles Consumer psychology Experience working with D2C brands (preferred) Ability to think strategically and execute practically Comfortable working with numbers and performance data Experience guiding creative teams (designers, video editors)

Nice to Have

Experience with premium or luxury brands Knowledge of Shopify and e-commerce platforms Understanding of tracking, attribution, and data discrepancies Experience scaling brands, not just launching campaigns
Job Types: Full-time, Permanent

Pay: ₹35,000.00 - ₹50,000.00 per month

Benefits:

Flexible schedule Leave encashment Paid sick time Paid time off Work from home
Work Location: Remote