Job Description

Role Overview:

We're hiring a

Performance Marketing Strategist

who will take

full ownership

of all paid campaigns across Meta, Google, Amazon, and Flipkart. You'll be directly responsible for

boosting sales

, reducing cost per purchase, and growing ROI across platforms. Your results will

define VINR's growth curve.

Key Responsibilities:

Plan, launch, and optimize ad campaigns across

Meta (Facebook/Instagram), Google Ads, YouTube, Amazon Ads, and Flipkart Ads

Drive measurable growth in traffic, conversion rate, and ROAS across all digital platforms Build detailed media plans and test creative + audience segments continuously Track metrics like

CPP, ROAS, CTR, AOV, CAC, Add-to-Cart %, CVR

, and report weekly performance Run retargeting, prospecting, interest-based, and lookalike audience campaigns Suggest product positioning, bundle offers, landing page tweaks based on ad insights Coordinate with content/graphic teams for ad creatives, videos, reels, UGC, etc. Run experiments (A/B testing) on messaging, creatives, and funnel flow Own the ad budget and ensure optimum spend for maximum return
Requirements:

2-5 years of hands-on experience running Meta & Google Ads for

e-commerce/D2C brands

Proven track record of generating ?5-?30L/month+ in sales through paid ads In-depth knowledge of Meta Ads Manager, Google Ads Console, Google Analytics, Amazon PPC Strong analytical mindset with Excel/Google Sheet reporting skills Experience in ad funnel design and campaign structuring Familiarity with Shopify/WordPress (for pixel/analytics setup) Obsessed with ROAS, CAC, and cost control - we rely completely on

your performance

Bonus Points For:

Experience scaling skincare, wellness, or cosmetic brands Knowledge of SEO, CRO (conversion rate optimization), and UGC integration Knowledge of automation tools (e.g., Zapier, Meta Events Manager, GTM) Running Amazon/Flipkart Ads through Unicommerce, SellerApp, or internal tools Understanding of influencer marketing synergy with paid ads
Job Types: Full-time, Permanent

Pay: ?13,055.23 - ?59,350.91 per month

Benefits:

Flexible schedule
Schedule:

Day shift
Supplemental Pay:

Commission pay
Work Location: In person