Job Description

About AAA Digital

AAA Digital

is a premier, data-driven digital marketing and strategic consultancy firm. We have successfully managed over

?5 Crore

in ad spending for clients worldwide, delivering significant ROI and measurable growth. Our expertise lies in providing high-level strategic digital marketing audits, advanced PPC program management, comprehensive SEO/SEM strategies, and specialized

B2B lead generation

via LinkedIn.

We are looking for an analytical powerhouse to manage and scale these high-stakes performance advertising programs.

The Role Requirements:

As a

Paid Performance Marketing Specialist

, you will be responsible for the end-to-end execution, management, and strategic optimization of paid digital acquisition programs for our global client portfolio. This role requires a specialist who can not only execute campaigns flawlessly but also think strategically, contributing to the high-level consultancy and auditing services that define AAA Digital.

Key ResponsibilitiesStrategic PPC Program Management

Budget Mastery:

Directly own and manage multi-currency, multi-channel ad budgets for clients, ensuring the efficient deployment in collective ad spend to meet aggressive CPA, ROAS, and lead volume targets.

Core Channel Execution:

Execute, monitor, and optimize high-value campaigns across key platforms:

Google Ads (PPC, Search, Display, Shopping, YouTube):

Driving direct conversions, sales, and lead generation.

Meta (Facebook/Instagram):

Leveraging advanced audience targeting for full-funnel activation.

LinkedIn, Snapchat & TikTok Advertising:

Developing, managing, and executing targeted

B2B lead generation

campaigns daily.

Testing & Innovation:

Lead structured A/B testing programs for ad copy, creative assets, landing pages, and sophisticated bidding strategies to continuously enhance campaign efficiency and output.
Auditing, Analysis, & Strategic Consultancy

Performance Audits:

Conduct comprehensive digital marketing and PPC program audits for new and existing clients, identifying inefficiencies and proposing actionable strategies for rapid improvement.

Data-Driven Consultancy:

Utilize advanced analytics (GA4) to report performance, translate complex data into client-facing strategic recommendations, and directly influence the client's overall digital marketing strategy (integrating PPC with SEO/SEM insights).

Funnel Optimization:

Work closely with client and internal teams to improve post-click experiences, landing page conversion rates, and overall lead quality.

Cross-Functional Collaboration & Reporting

Collaborate closely with the

SEO/SEM

and Content teams to ensure maximum campaign effectiveness, leveraging keyword data and content assets across both paid and organic channels. Prepare and present detailed, high-level performance reports and strategic roadmaps to internal stakeholders and clients. Stay current with global platform updates, algorithm changes, and emerging ad technologies relevant to worldwide markets.

Required Qualifications

3+ years

of dedicated, hands-on experience managing and scaling paid advertising campaigns with a verifiable track record of managing budgets exceeding

?2 Crore annually

.

Expert proficiency

in Google Ads (all campaign types) and Meta Ads Manager.

Proven experience

managing and optimizing

LinkedIn Advertising

campaigns for B2B lead generation. Strong understanding of the interplay between

PPC, SEO, and SEM methods

. Deep expertise in web analytics, attribution models, and conversion tracking (e.g., GA4, GTM). Exceptional communication skills, capable of presenting complex data and strategies to clients clearly and concisely (essential for a consultancy role).

Preferred Qualifications

Experience with cross-border/multi-region advertising campaigns and currency management. Certification in Google Ads, Meta Blueprint, or related platforms. Experience with programmatic advertising or other B2B platforms (e.g., Quora, Reddit).

What AAA Digital Offers

An opportunity to work on high-impact, global campaigns with a large-scale budget portfolio. Competitive salary and a performance-based bonus structure tied to client ROI success. Exposure to strategic consultancy and high-level client auditing processes. Continuous learning and professional development within a data-first, expert team.

How to Apply

If you are a strategic, data-driven specialist ready to deliver world-class performance marketing results on a global scale for

AAA Digital

, please submit your resume and a brief cover letter detailing your experience with large budgets and strategic consulting to work@aaadigital.marketing

Job Type: Full-time

Pay: ₹20,000.00 - ₹40,000.00 per month

Ability to commute/relocate:

Lalbazar, Kolkata, West Bengal: Reliably commute or planning to relocate before starting work (Preferred)
Experience:

Paid Marketing: 1 year (Required)
Work Location: In person