Job Description

Job Title: Performance Marketer (Meta & Google Ads)

Location: On-site (North Kolkata)

Experience Required: Freshers and 6 month experience

Salary: Based on Experience

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We are looking for a Performance Marketer who is passionate about driving growth through paid advertising campaigns. The ideal candidate should have hands-on experience in managing Meta (Facebook & Instagram) and Google Ads to generate leads, sales, and brand awareness.

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Key Responsibilities:

Plan, create, and manage paid ad campaigns on Meta Ads Manager and Google Ads. Optimize campaigns daily to achieve the best ROI and conversion rates. Conduct keyword research, audience targeting, and budget allocation. Analyze performance metrics and prepare weekly and monthly reports. Stay updated on the latest ad trends, bidding strategies, and platform updates. Collaborate with the content and design team to create high-performing creatives and ad copies. Implement tracking tools like Meta Pixel and Google Analytics to monitor campaign performance.
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Requirements:

Experience in running Meta and Google Ads campaigns. Strong understanding of CPC, CPA, CTR, ROAS, and other performance metrics. Ability to handle lead generation and e-commerce campaigns. Familiarity with A/B testing and campaign optimization. Excellent analytical and reporting skills. Creative mindset with attention to detail.
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Perks:

Opportunity to work on real client campaigns and enhance practical skills. Learn and grow under experienced digital marketing professionals. Friendly and collaborative work environment
Job Type: Full-time

Pay: ₹8,000.00 - ₹10,000.00 per month

Work Location: In person