Job Description

We are looking for a

Performance Marketer

who can independently plan, execute, optimize, and scale paid campaigns across

Meta Ads, Google Ads, and other digital platforms

.

The ideal candidate should be

ROI-focused, analytical

, and strong in

lead generation and conversion optimization

. This role requires a mix of

strategic thinking and hands-on execution

, along with collaboration with creative, content, and sales teams.

Key Responsibilities Paid Ads Management

Plan, launch, and optimize paid campaigns across

Meta (Facebook & Instagram), Google Ads (Search, Display, YouTube), and Performance Max

Manage monthly ad budgets and allocate spends efficiently to maximize ROI Build full-funnel campaigns for

lead generation, traffic, remarketing, and conversions

Conduct A/B testing for

creatives, landing pages, targeting, and bidding strategies

Analytics & Optimization

Analyze campaign performance using

Google Analytics (GA4), Meta Ads Dashboard, and CRM data

Track and optimize key KPIs such as

CPL, CAC, ROAS, CTR, CPM

Create

weekly and monthly performance reports and dashboards

Identify performance gaps and implement actionable improvements
Strategy & Funnel Building

Develop

360 performance marketing strategies

aligned with business goals Create

audience segments, remarketing funnels, and lookalike audiences

Collaborate with design and content teams to create high-performing ad creatives Optimize landing pages for better conversions (

CRO - Conversion Rate Optimization

)
Collaboration & Communication

Work closely with

Sales, Content, and Creative teams

Coordinate with clients or management for approvals and performance insights Present performance reports with clear insights and action plans
Required Skills

Strong hands-on experience with

Meta Ads Manager & Google Ads

Advanced knowledge of

Targeting, Retargeting, Attribution Models, Pixel & Conversion Setup

Experience with

GA4 and Google Tag Manager (GTM)

Strong analytical and data interpretation skills Knowledge of automation tools like Zapier, Webhooks, and CRM integrations Good understanding of ad creatives and copywriting principles Excellent communication and project management skills
Preferred Qualifications

1-2 years

of hands-on experience in performance marketing Experience in

Real estate lead generation

(strong advantage) Proven track record of

scaling paid campaigns with high ROI

Job Type: Full-time

Pay: ?15,000.00 - ?25,000.00 per month

Work Location: In person