Job Description

We are seeking a data-savvy, results-driven Performance Marketing Specialist to take ownership of and scale paid lead-generation campaigns for our diverse clientele, including sectors like real estate, healthcare, and education.

You will plan, launch, and optimize Meta Ads and Google Ads campaigns with the primary goal of driving high-intent, sales-ready leads at the lowest possible cost. This role goes beyond simply running ads; you will collaborate with creative teams, strategists, and clients to transform insights into actionable strategies, continuously testing and scaling successful initiatives. If you are passionate about conversion paths, audience segmentation, and return on ad spend (ROAS), you will thrive in this environment.

Responsibilities

Plan, execute, and optimize full-funnel paid campaigns on Meta Ads and Google Ads, focusing on lead generation rather than just clicks or impressions. Analyze audience behavior, funnel drop-offs, and channel performance to identify optimization opportunities. Utilize Google Analytics 4, Google Tag Manager, and UTM tracking to accurately measure campaign impact and attribute leads. Design and conduct structured A/B tests on ad creatives, copy, landing pages, offers, and audience segments. Manage daily budgets and pacing across campaigns to maximize lead volume while achieving CPA and ROI targets. Collaborate with design, copy, and strategy teams to create high-converting ad creatives and messaging. Develop clear, actionable performance reports that provide insights and present recommendations to internal and client stakeholders. Stay informed about platform updates, algorithm changes, and privacy shifts, adapting strategies proactively.

Requirements

2+ years of experience in performance marketing within a digital marketing or advertising agency. Proven expertise in Meta Ads and Google Ads campaign execution and optimization. Strong analytical skills with hands-on experience using Google Analytics, Excel, and data visualization tools. Experience with A/B testing, conversion rate optimization, and audience segmentation. Excellent communication and collaboration skills for effective teamwork. Familiarity with marketing automation tools and CRM systems is advantageous.

Perks & Benefits

Work in a dynamic and innovative environment with a team of over 100 professionals. Opportunity to collaborate with a diverse range of clients and industries. Engage in a culture that supports growth and encourages creative freedom. Competitive salary and performance-based incentives. Flexible work hours and a supportive work-life balance.
Job Type: Full-time

Pay: ₹40,000.00 - ₹60,000.00 per month

Work Location: In person