Job Description

Location:

Hyderabad

Department:

Marketing

Reports to:

Marketing Manager / Head of Growth

About the Role

We are seeking a highly skilled

Performance Marketing Specialist

to drive customer acquisition and revenue growth for our online product sales channels. The ideal candidate will have proven experience in managing Meta Ads campaigns (Facebook, Instagram) and a deep understanding of digital marketing for eCommerce/D2C brands. You'll be responsible for planning, executing, and optimizing paid campaigns to achieve performance targets.

Key Responsibilities

Plan, execute, and optimize

Meta Ads campaigns

(Facebook & Instagram) to drive online product sales and achieve ROAS targets. Analyze campaign performance metrics (CTR, CPC, CPA, ROAS, etc.) and implement data-driven optimizations. Develop and test

creative assets, ad copies, and audience targeting strategies

to maximize conversion rates. Manage and scale budgets efficiently across multiple campaigns and markets. Monitor and report on campaign performance, preparing actionable insights and recommendations for stakeholders. Collaborate with the creative and product teams to ensure ad content aligns with brand guidelines and product positioning. Stay up-to-date with the latest platform updates, trends, and best practices in paid social advertising and eCommerce. Explore additional channels (Google Ads etc.) for performance marketing as needed.

Requirements

2-4 years of hands-on experience

managing performance marketing campaigns, with a strong focus on Meta Ads for eCommerce or D2C brands. Proven track record of achieving KPIs like ROAS, CAC, and revenue targets through paid social. Deep understanding of audience segmentation, pixel tracking, retargeting, and conversion optimization. Proficiency in Ads Manager, Google Analytics, and eCommerce platforms (Shopify, WooCommerce, etc.). Strong analytical and reporting skills; ability to interpret data and make strategic recommendations. Experience with A/B testing and landing page optimization is a plus. Knowledge of other paid channels (Google Ads,Twitter) is an advantage. Excellent communication and collaboration skills.

Preferred Qualifications

Experience in scaling D2C brands or online product businesses. Certification in Meta Ads (Meta Blueprint) or Google Analytics preferred. Familiarity with marketing automation tools and email marketing.

What We Offer

Competitive salary and performance-based incentives. Opportunity to work with a fast-growing eCommerce brand. Creative freedom to test, learn, and grow. Dynamic, collaborative, and supportive team culture.
Job Types: Full-time, Permanent

Pay: ?35,000.00 - ?55,000.00 per month

Benefits:

Paid sick time Provident Fund
Schedule:

Day shift Morning shift
Work Location: In person