Performance Marketing Specialist

Year    RJ, IN, India

Job Description

Job Title:

Performance Marketing Specialist

Location:

On-site

Employment Type:

Full-time

Experience:

2+ Years

Salary:

?15,000 - ?50,000 per month (Based on experience & skills)

Job Overview



We are looking for a

Performance Marketing Specialist

who can plan, execute, and optimize paid digital marketing campaigns to drive measurable results. The ideal candidate should be data-driven, creative, and experienced in managing performance campaigns across multiple platforms.

Key Responsibilities



Plan, execute, and optimize paid marketing campaigns on platforms such as

Google Ads, Meta (Facebook & Instagram), LinkedIn, and other PPC channels

Manage campaign budgets, bids, targeting, and ad creatives to achieve maximum ROI Monitor daily performance metrics including

CPC, CPA, ROAS, CTR, and conversions

Conduct A/B testing on ads, landing pages, and audience segments Analyze data and prepare regular performance reports with actionable insights Coordinate with the creative and content team for ad copies and creatives Implement conversion tracking, pixels, and analytics tools Stay updated with the latest digital marketing trends and platform updates

Required Skills & Qualifications



Proven experience in

Performance Marketing / Paid Media

Strong knowledge of

Google Ads, Meta Ads Manager, and analytics tools

Experience with

campaign optimization and performance tracking

Good understanding of funnels, conversions, and lead generation Analytical mindset with attention to detail Strong communication and coordination skills

Preferred Qualifications



Experience with

e-commerce or lead generation campaigns

Knowledge of

GA4, Google Tag Manager, and conversion tracking

Certification in Google Ads or Meta Ads is a plus
Job Types: Full-time, Permanent

Pay: ?15,000.00 - ?50,000.00 per month

Application Question(s):

What is your current CTC ?
Work Location: In person

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Job Detail

  • Job Id
    JD5150072
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    RJ, IN, India
  • Education
    Not mentioned
  • Experience
    Year