We don't care about "Brand Awareness," "Reach," or "Likes."
We care about one thing: Qualified Leads at Target CPL.
Learn2Read
is India's fastest-growing Live Phonics & Reading platform. We are scaling from 2,000 leads to 7,000 leads/month, and we need a Performance Marketer who eats, sleeps, and breathes Meta Ads Manager.
This is not a role for "Post Boosters." This is a role for a data-obsessed growth hacker who wants to work directly with the Founders and build a massive revenue engine.
YOUR MISSION
To profitably spend a monthly budget of ?1L - ₹5L+ across Meta & Google, delivering high-intent leads for our Sales Team. You are the engine of our growth.
WHAT YOU WILL ACTUALLY DO (No Fluff):
o? ?
Meta Domination
: Structure, launch, and scale CBO campaigns. You know exactly when to use Broad, Lookalikes, and Interest stacks. You don't guess; you test.
o? ?
Creative Strategy
: You won't just run ads; you will tell our Video Editor exactly what to make. "The hook on Video B is failing, let's try the 'A for Apple' angle."
o? ?Google & YouTube:
Capture high-intent parents searching for "Phonics classes" and run video ads on parenting channels.
o? ?
CRO
(Landing Page Optimization):You understand that the ad is only half the battle. You will A/B test landing pages to improve conversion rates.
o? ?
Data Analysis:
You live in Excel/Sheets. You track CTR, CPM, CPL, and CAC daily. If a campaign hits ?150 CPL, you scale it. If it hits ?250, you kill it.
WHO ARE WE LOOKING FOR?
o? ?
Experience
: Minimum 3 Years of hands-on Performance Marketing experience.
o? ?EdTech DNA:
Preferably worked in EdTech/D2C. You understand the "Indian Parent" psychology and the urgency of "Admissions/Exams."
o? ?
Meta Pro
: You aren't scared of the iOS14 update. You know how to use CAPIs, Offline Events, and custom conversions.
o? ?
Budget Handler
: You have personally managed ad spends of at least ?3 Lakhs/month.
o? ?
Tool Stack
: Master of Facebook Ads Manager, Google Analytics (GA4), and Excel (Pivot Tables).
THE "KILLER" TRAITS (Non-Negotiables):
1.
Speed
: You launch campaigns in hours, not days.
2.
Obsessive
: You check your ad accounts on weekends because you hate wasting money.
3.
Owner Mindset
: You treat the budget like it's your own money.
WHY JOIN US?
o? ?
Remote Freedom:
Work from anywhere. We care about output, not hours.
o? ?
Direct Impact
: You aren't a cog in a wheel. You are the pilot. Your work directly impacts our revenue graph.
o? ?
Growth
: We are entering the UAE. You will learn International Marketing.
HOW TO APPLY (Read Carefully)
Do not send a generic cover letter.
Send your CV to mitali.mandal@learn2read.co with the subject line: Performance Marketing Specialist - [Your Name]
In the email, answer these 3 questions:
1. What was your average CPL in your last EdTech/D2C campaign?
2. What is the biggest mistake people make with Facebook CBO campaigns?
3. Share a screenshot (blur client name) of a campaign you scaled successfully.
Job Types: Full-time, Permanent
Pay: ₹500,000.00 - ₹600,000.00 per year
Benefits:
Cell phone reimbursement
Internet reimbursement
Leave encashment
Paid sick time
Paid time off
Provident Fund
Work from home
Work Location: Remote
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