Job Description

Experience:

1 - 4 years

Compensation:

?30,000 per month

Role Type:

Full-time / Contract

Work Mode:

In-person

Role Overview

The Performance Marketing Specialist executes, optimizes, and scales paid campaigns. This role is hands-on and focused on continuous improvement through testing, iteration, and data-driven decisions.

Key Responsibilities

Execute and optimize paid campaigns across Google, Meta, and LinkedIn Manage daily campaign performance, budgets, and bid strategies Run A/B tests on creatives, copies, audiences, and landing pages Monitor CPL, CAC, CTR, conversion rates, and funnel drop-offs Work with design and content teams to improve ad performance Set up and maintain tracking using GA4, Meta Pixel, and GTM Share weekly performance reports and insights Support scaling of winning campaigns

Requirements

1 - 4 years of hands-on performance marketing experience Strong execution skills across Google and Meta Ads Working knowledge of funnels, attribution, and conversion tracking Analytical mindset with attention to performance metrics Experience in lead generation, SaaS, or EdTech is a plus
Job Types: Full-time, Part-time, Internship
Contract length: 4 months

Pay: ₹8,000.00 - ₹30,000.00 per month

Expected hours: 51 per week

Work Location: Remote