Performance Marketing Specialist

Year    OR, IN, India

Job Description

Job Title:

Performance Marketing Specialist

Location:

Bhubaneswar, Odisha

Department:

Marketing

Reports To:

Head of Marketing

Role Overview

We are seeking an experienced

Performance Marketing Specialist

to lead digital advertising initiatives across

Google, Meta, and LinkedIn Ads

. The role will be pivotal in driving qualified traffic, generating leads, and achieving business KPIs through data-driven campaign execution.

Key Responsibilities

Develop and execute paid media strategies across search, social, and display channels Manage and optimize campaign budgets to ensure maximum ROI Perform keyword research, audience segmentation, and targeting strategies Collaborate with creative teams to develop impactful ad assets Track, measure, and report on performance metrics and KPIs Conduct A/B testing to identify high-performing ads and landing pages Stay current on industry best practices, competitor activities, and platform changes
Qualifications

Bachelor's degree in Marketing, Business, or related field 3-5 years of proven experience in performance marketing (Google, Meta, LinkedIn Ads required) Strong knowledge of Google Analytics, Tag Manager, and other performance tracking tools Demonstrated success in managing large budgets and hitting performance targets Analytical mindset with strong problem-solving skills Excellent communication and stakeholder management abilities
Preferred Skills

Familiarity with CRM and marketing automation platforms. Knowledge of SEO and organic digital channels
What We Offer

Competitive salary and benefits package Professional growth and career advancement opportunities Collaborative, supportive workplace culture Exposure to innovative projects and high-impact campaigns
Job Type: Full-time

Pay: ₹15,000.00 - ₹25,000.00 per month

Ability to commute/relocate:

Bhubaneswar, Orissa: Reliably commute or planning to relocate before starting work (Required)
Experience:

Performance marketing: 1 year (Required)
Location:

Bhubaneswar, Orissa (Required)
Work Location: In person

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Job Detail

  • Job Id
    JD4314466
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    OR, IN, India
  • Education
    Not mentioned
  • Experience
    Year