Job Description

Dear Applicants,

We're Hiring: Performance Marketing SpecialistAre you passionate about driving growth through data-driven paid marketing? We're looking for a dynamic Performance Marketing Specialist to plan, execute, and optimize high-impact digital campaigns across multiple advertising platforms.

In this role, you'll take ownership of performance marketing initiatives that directly impact customer acquisition and revenue growth.

Working Days- 6 Days

Work Mode- WFO

Location- Vashi Navi Mumbai

Working Shift -Day shift

Sector- Education Sector

Key Responsibilities-

Plan, execute, and optimize campaigns across Google Ads, Facebook Ads, LinkedIn Ads, and other platforms

Conduct keyword research, audience analysis, and competitive research

Create compelling ad copy and run A/B tests in collaboration with creative teams

Track and optimize performance metrics like ROAS, CPA, CTR, and conversions

Analyze data to uncover insights and improve campaign performance

Manage budgets efficiently to maximize ROI

Prepare performance reports and present insights to stakeholders

Stay updated on platform changes, trends, and new marketing technologies

Collaborate with sales, product, and analytics teams

Required Qualifications-

Bachelor's degree in Marketing, Business, or a related field

4-6 years of hands-on experience in performance marketing or digital advertising

Strong experience with Google Ads, Facebook Business Manager, and Google Analytics

Solid analytical and reporting skills

Knowledge of UTMs, pixels, tracking & attribution

Understanding of conversion optimization and landing page best practices

Excellent communication skills

Preferred Qualifications

-Experience with marketing automation tools or CRM systems

Knowledge of programmatic advertising / DSP platforms

Proficiency in Excel or Google Sheets

Interested candidates may email their updated resume to: on tejalb@dananda.net OR Whats up me resume on 0091 7977389061

Job Types: Full-time, Permanent

Pay: ?100,000.00 - ?1,500,000.00 per year

Benefits:

Health insurance Provident Fund
Work Location: In person