Performance Marketing Specialist

Year    MH, IN, India

Job Description

Social Media & Performance Marketing Specialist



Location



Mumbai

Job Type



Full-Time

Job Overview



We are looking for an

experienced Social Media & Digital Advertising Specialist

to manage our social media presence and execute paid advertising campaigns across

Meta (Facebook & Instagram), Google Ads, and TikTok Ads

. The ideal candidate has a strong understanding of the

India & UAE market

.

Key Responsibilities



Social Media Management



Manage and grow company social media accounts (Instagram, Facebook, TikTok, LinkedIn) Plan, create, and schedule daily/weekly content (posts, reels, stories, videos) Write engaging captions aligned with brand tone and audience Monitor comments, messages, and audience engagement

Paid Advertising (Performance Marketing)



Plan, launch, and manage paid ad campaigns on:

Meta Ads (Facebook & Instagram) Google Ads (Search, Display, YouTube if applicable) TikTok Ads Execute audience targeting for the

India & UAE market and international campaigns

Manage ad budgets and optimize for ROAS and conversions Perform A/B testing on creatives, audiences, and ad copies

Reporting & Optimization



Track KPIs such as CPC, CPA, ROAS, CTR, and conversions Prepare weekly and monthly performance reports Continuously optimize campaigns for improved performance

Requirements



Proven experience in

social media handling and paid advertising (3+ Years)

Hands-on expertise with

Meta Ads Manager, Google Ads, and TikTok Ads

Strong understanding of

UAE consumer behavior and trends

Ability to manage multiple brands and campaigns simultaneously Basic graphic/video editing skills (Canva, CapCut, Adobe preferred) Strong communication, analytical, and time-management skills

Preferred Qualifications



Experience working with

International brands

Knowledge of Arabic content trends (Arabic language is a plus, not mandatory) Experience in e-commerce or lead generation campaigns

What We Offer



Opportunity to work with

International and UAE-based brands

Competitive salary (based on experience) Long-term in-house position (not freelance) Career growth and skill development Creative freedom and performance-based incentives

How to Apply



Please share your

CV, portfolio, and examples of social media accounts or ad campaigns you have managed

to parisbelleindia@gmail.com

Job Type: Full-time

Pay: ?10,000.00 - ?25,000.00 per month

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Job Detail

  • Job Id
    JD5129951
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    MH, IN, India
  • Education
    Not mentioned
  • Experience
    Year