We are looking for a data-driven and growth-focused Performance Marketing Specialist to manage and scale our paid advertising campaigns across Google, Meta, and other platforms. The ideal candidate will be responsible for running high-converting ads, optimizing funnel performance, and maximizing ROAS while maintaining a profitable customer acquisition strategy.
Key Responsibilities:
Strategy & Execution:
o Plan, create, and optimize paid campaigns on Google, Facebook, and
Instagram.
o Develop high-converting ad creatives and messaging.
o Implement A/B testing for ad creatives, landing pages & audience
segments.
o Optimize Cost Per Acquisition (CPA) and maximize Return on Ad Spend
(ROAS).
Funnel & Landing Page Optimization:
o Work with the content & tech teams to optimize landing pages for
conversions.
o Analyze drop-off points in the funnel and fix them to improve conversion
rates.
o Implement heatmaps and tracking tools to refine user journey.
Budgeting & Analytics:
o Allocate and manage ad spend effectively based on performance metrics.
o Track daily, weekly, and monthly KPIs to ensure efficiency.
o Generate detailed performance reports & insights for decision-making.
Growth & Scaling:
o Test new ad platforms (YouTube Ads, LinkedIn Ads,).
o Stay ahead of industry trends & algorithm changes.
o Work closely with the sales & content teams to ensure seamless funnel
execution.
Required Skills & Experience:
? 3+ years of experience in Google Ads & Facebook/Instagram Ads.
? Hands-on experience managing ad budgets of ?10L+ per month.
? Strong analytical skills & ability to make data-backed decisions.
? Expertise in tools like Google Analytics, Meta Business Manager, Google Tag
Manager, Hotjar, etc.
? Knowledge of landing page optimization & marketing funnels.
? Basic understanding of email marketing automation (Kit,etc.).
Job Type: Full-time
Pay: ₹30,000.00 - ₹50,000.00 per month
Work Location: In person
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