Job Description

About Us:

FAE Beauty (Free And Equal) is a new-age, inclusive beauty brand built for Indian skin tones, lifestyles, and voices. As a digital-first D2C company, we're redefining beauty with shade diversity, innovative formulations, honest, authentic communication.

Position Overview:

We are looking for a

Performance Marketing Specialist

to work closely with leadership to drive

holistic growth across all channels

-- our D2C website, key marketplaces (Nykaa, Amazon, Blinkit, Myntra, Tira etc.), and growth marketing levers (performance, CRM, retention, insights). This role is ideal for someone who is highly

numbers-driven, analytical, and entrepreneurial

with a deep interest in scaling a modern beauty brand.

What You'll Do:

1. Growth Ownership

Work with leadership to deliver revenue and growth targets across D2C, marketplaces, and other sales channels. Drive full-funnel growth: awareness ? traffic ? conversion ? repeat purchase ? LTV. Identify and execute quick wins as well as long-term growth experiments.

2. D2C Website Performance

Monitor and improve website funnel metrics: traffic, conversion, cart abandonment, AOV, repeat. Partner with marketing to test landing pages, offers, content, and retention journeys. Optimize CRM (emails, SMS, WhatsApp, loyalty) for engagement and repeat sales.

3. Marketing & Performance Insights

Ensure strong ROAS, efficient CAC, and traffic growth. Build and monitor dashboards across campaigns, cohorts, and channel performance. Spot patterns, identify what's working, and double down on winning strategies. Be heavily involved in creative conceptualisation for new ad strategies, assist in strategizing to create winning ads with high ROAS

4. Cross-functional Collaboration

Collaborate with creative, operations, and product teams to align growth initiatives. Ensure inventory, supply, and campaigns are in sync for smooth customer experience. Play a central role in new product launch planning & execution across all channels.

What We're Looking For

3+ years of experience

in growth / performance marketing (beauty, D2C, or FMCG preferred). Strong analytical skills: Excel/Google Sheets wizardry, comfort with GA, Shopify, marketplace dashboards. Understanding of

growth levers

across paid ads, CRM, conversion optimization, and retention. Numbers-driven mindset with a bias for execution. Strong communication and collaboration skills -- can work cross-functionally with multiple teams. Entrepreneurial spirit, proactive, thrives in a fast-paced startup environment.

Why Join Us

Be part of

a fast-growing D2C beauty brand

leading inclusivity and representation. High-impact role with visibility across the company. Opportunity to learn every aspect of growth: D2C, marketplaces, performance marketing, retention, analytics. Fast-paced, collaborative, and creative culture.
Job Type: Full-time

Benefits:

Paid sick time Paid time off Provident Fund
Application Question(s):

How many years of relevant experience do you have? What is your current CTC? What is your expected CTC?
Work Location: In person