Strategize, implement, and manage paid campaigns across Facebook, Instagram, Google Search, YouTube, and Google Display Network (GDN) to achieve client KPIs.
Conversion Tracking & Analytics:
Set up and manage conversion tracking using Meta Pixel, Google Tag Manager (GTM), and ensure accurate measurement through Google Analytics.
Campaign Optimization & Budget Management:
Monitor and optimize campaigns for key metrics like CPL (Cost per Lead), CPR (Cost per Result), CTR (Click-through Rate), and conversions while managing daily & monthly budgets effectively.
Collaboration with Creative Team:
Work with designers and copywriters to ensure that ad creatives and messaging align with the campaign objectives and client expectations.
A/B Testing & Experimentation:
Conduct rigorous A/B tests on ad copies, targeting audiences, placements, and bidding strategies to continually improve performance.
Performance Reporting:
Generate daily, weekly, and monthly reports highlighting campaign performance, insights, and recommendations for optimization.
Client Coordination & Strategy Input:
Interact with clients to understand their project USPs, target audience personas, and sales funnel dynamics to develop effective marketing strategies.
Market Research & Trend Analysis:
Stay updated with industry trends, platform updates, and competitor campaigns to innovate and improve campaign strategies.
Job Types: Full-time, Permanent
Pay: ₹30,000.00 - ₹60,000.00 per month
Work Location: In person
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