Performance Marketing Specialist

Year    MH, IN, India

Job Description

Position:

Performance Marketing Specialist

Location:

Wagle Estate, 10 mins from Thane & Mulund stations

Joining

: Immediate

Experience:

2+ Years

Industry:

Advertising & Marketing (Real Estate Clients Preferred)

Company Name:

Ignitic Ideas Pvt. Ltd.

Company Website:

www.igniticideas.in

Key Responsibilities:



Plan & Execute Lead Generation Campaigns:



Strategize, implement, and manage paid campaigns across Facebook, Instagram, Google Search, YouTube, and Google Display Network (GDN) to achieve client KPIs.

Conversion Tracking & Analytics:



Set up and manage conversion tracking using Meta Pixel, Google Tag Manager (GTM), and ensure accurate measurement through Google Analytics.

Campaign Optimization & Budget Management:



Monitor and optimize campaigns for key metrics like CPL (Cost per Lead), CPR (Cost per Result), CTR (Click-through Rate), and conversions while managing daily & monthly budgets effectively.

Collaboration with Creative Team:



Work with designers and copywriters to ensure that ad creatives and messaging align with the campaign objectives and client expectations.

A/B Testing & Experimentation:



Conduct rigorous A/B tests on ad copies, targeting audiences, placements, and bidding strategies to continually improve performance.

Performance Reporting:



Generate daily, weekly, and monthly reports highlighting campaign performance, insights, and recommendations for optimization.

Client Coordination & Strategy Input:



Interact with clients to understand their project USPs, target audience personas, and sales funnel dynamics to develop effective marketing strategies.

Market Research & Trend Analysis:



Stay updated with industry trends, platform updates, and competitor campaigns to innovate and improve campaign strategies.
Job Types: Full-time, Permanent

Pay: ₹30,000.00 - ₹60,000.00 per month

Work Location: In person

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Job Detail

  • Job Id
    JD4927566
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    MH, IN, India
  • Education
    Not mentioned
  • Experience
    Year