Job Description

Performance Marketing Specialist - Social & Paid Media :

We are seeking a highly motivated and analytical

Performance Marketing Specialist - Social & Paid Media

to lead digital campaigns for

Ayurvedic Jeevanam India

, a fast-growing

D2C (Direct-to-Consumer) Ayurvedic Skincare brand

.

This role requires deep expertise in

Meta Ads and Google Ads

, a strong analytical approach, and the ability to leverage

AI tools

to optimize campaigns efficiently. The ideal candidate will manage ad budgets, achieve aggressive Customer Acquisition Cost (CAC) targets, and deliver measurable ROI through high-performing, insight-driven campaigns focused on driving direct-to-consumer sales and customer lifetime value (CLV).

Key Responsibilities

Develop, execute, and optimize performance marketing campaigns

across Meta Ads (Facebook, Instagram) and Google Ads (Search, Display, YouTube, Shopping).

Manage campaign budgets

, ensuring optimal pacing and strict alignment with Customer Acquisition Cost (CAC) and Return on Ad Spend (ROAS) targets.

Build data-driven audience segments and

execute campaigns across various product lines, promotional offers, and launch initiatives.

Collaborate closely with the

Social Media and Brand Marketing teams to ensure paid media messaging, tone, and creative execution are perfectly aligned with the overall brand strategy and organic content.

Leverage AI tools

(including ChatGPT, Gemini, Midjourney, Meta Advantage Suite, and Google Performance Max) for ideation, creative optimization, and targeting precision.

Track key campaign metrics

reach, CTR, conversion rate, CAC, ROAS, and lead quality to ensure continuous improvement and drive sales.

Generate weekly and monthly

performance reports and dashboards

, presenting actionable insights and recommendations focused on revenue growth.

Conduct market and competitor analysis

specifically within the D2C and natural skincare space to identify growth opportunities.

Requirements & Skills:

3-4 years of hands-on experience

in Performance Marketing / Paid Media, preferably within a D2C startup or a consumer goods/skincare agency environment.

Proven ability to manage and optimize campaigns

across Meta Ads and Google Ads platforms with a clear focus on e-commerce sales.

Strong understanding of

audience segmentation, budget allocation, and conversion tracking (including pixel health and server-side tracking).

Proficiency in

Meta Business Suite and Google Ad analytics dashboards.

Working knowledge of

AI-powered marketing tools for campaign optimization and automation.

Analytical mindset with

strong interpretation, modeling, and reporting skills.

Excellent communication and

time-management abilities, essential for a fast-paced startup environment.

Job Details:

Job Type: Full-time, Permanent

Note: Salary will be commensurate with experience and discussed during the interview process.

Job Type: Full-time

Pay: ₹15,000.00 - ₹40,000.00 per month

Benefits:

Cell phone reimbursement
Work Location: In person