We are seeking a Performance Marketing Associate with hands-on experience in performance marketing, media planning, and campaign execution to join our growing team in the e-commerce and beauty industries. The role involves managing high-performing campaigns on Meta platforms to drive online sales and customer acquisition.
Key Responsibilities
Plan, set up, and optimize Meta Ads campaigns (Facebook & Instagram) to drive sales and conversions in e-commerce/beauty.
Build effective media plans aligned with product launches, seasonal promotions, and campaign objectives.
Manage daily campaign execution, including targeting, budgeting, and bidding strategies.
Implement and optimize remarketing and lookalike audience campaigns to maximize ROI.
Track performance metrics (CTR, CPA, CAC, etc.) and provide data-driven insights for continuous improvement.
Work closely with the growth marketing team to produce engaging ad copies, visuals, and video content tailored for beauty/e-commerce audiences.
Conduct A/B testing on creatives, placements, and audience segments.
Stay updated on e-commerce trends, Meta Ads best practices, and beauty industry consumer behavior.
Requirements
1 year of proven experience in managing Meta Ads campaigns, preferably in the e-commerce or beauty/personal care industry.
Solid understanding of performance marketing metrics and online customer journey.