Job Description

Position

:

Ecommerce Performance Marketing Specialist - Meta & Google Ads

Company

: VougueForge Atelier Pvt Ltd

Location

: Koregaon Park, Pune (On-site)

Job Type

: Full-Time | Monday-Saturday | 10:00 AM - 6:00 PM

Experience

: 6-7 Years

Salary

: Competitive + Performance-Based Increment After 4 Months

About VougueForge:

VougueForge Atelier Pvt Ltd is a fast-growing fashion company with over 12 years of legacy in the apparel industry. We manage

4 premium D2C fashion brands

and are now on an aggressive mission to scale through performance-driven digital advertising. Our goal is to optimize online sales and drive revenue growth via targeted, high-conversion campaigns across various digital platforms.

Role Overview:

We are seeking an

Ecommerce Performance Marketing Specialist

with expertise in

driving online sales

and

managing eCommerce campaigns

across Meta and Google platforms. If you're an expert in scaling D2C brand sales, optimizing for ROI, and executing high-performance sales campaigns, this is the perfect opportunity for you.

Key Responsibilities:

Campaign Management

: Develop, launch, and optimize

Meta Ads

(Facebook, Instagram) and

Google Ads

(Search, Display, Shopping) to drive online sales for our D2C brands. Manage campaigns with a strong focus on

eCommerce goals

, including conversions, ROAS, and sales volume.

Conversion Optimization

: Continuously optimize campaigns to lower

Cost Per Acquisition (CPA)

and maximize

Conversion Rates

. Conduct thorough

A/B testing

for creatives, placements, bids, and audience targeting to identify high-performing elements.

E-commerce Strategy

: Work closely with the

SEO

,

design

, and

content teams

to create high-converting landing pages, product listings, and sales funnels. Optimize product listings across Shopify to ensure that paid campaigns lead to seamless conversions.

Audience Strategy

: Build and refine

remarketing

and

lookalike audiences

to re-engage past visitors and target new high-conversion segments. Develop strategies to capture potential buyers at different stages of the sales funnel, from awareness to purchase.

Data Analytics & Reporting

: Use tools like

Google Analytics

,

GA4

, and

Shopify Analytics

to measure campaign performance and uncover insights. Develop detailed dashboards and weekly reports to provide clear

ROI insights

and sales performance metrics.

Sales Growth Focus

: Work directly with the

growth team

to set revenue targets and

optimize for the highest online sales

possible. Ensure that marketing spend is aligned with maximizing online sales growth.

E-commerce Funnel Optimization

: Collaborate with teams to streamline and improve the

eCommerce customer journey

, ensuring smooth conversions from ad clicks to completed purchases.

Must-Have Skills:

3-6 years

of hands-on experience in

performance marketing

for

eCommerce

or

D2C brands

. Proficient in

Meta Business Manager

(Facebook & Instagram Ads) and

Google Ads

(Search, Shopping, and Display). Strong background in

conversion tracking

,

attribution modeling

, and

performance analytics

. Experience working with

Shopify

or other

eCommerce platforms

. A proven track record of driving

online sales

,

ROI

, and improving

CPA

for eCommerce brands. A deep understanding of

eCommerce funnels

, customer segmentation, and remarketing strategies.

Why Join Us?

Path to Growth

: Performance-based increments and opportunities for promotion in just 4 months.

Creative Freedom

: You'll have the autonomy to experiment with cutting-edge ad strategies to drive online sales.

Impact

: Play a key role in scaling the company's digital revenue and driving meaningful growth for our brands.

Work Culture

: Thrive in a

fast-paced

,

collaborative

, and

supportive

environment in

Koregaon Park

, Pune.

How to Apply:

Send your resume and a brief note about your experience with

eCommerce performance marketing

and

online sales campaigns

to:

WhatsApp

: +91 92266 52722

Job Type: Full-time

Pay: ₹32,852.85 - ₹49,886.21 per month

Work Location: In person