to lead the execution and optimization of high-performing digital advertising campaigns. The ideal candidate will have proven experience in managing paid media across platforms like
Google Ads, YouTube, and Meta (Facebook/Instagram)
, with a strong analytical mindset and a passion for driving measurable growth.
This role is ideal for someone who thrives in a fast-paced, growth-driven environment and can take ownership of end-to-end paid marketing strategy and execution.
Key Responsibilities:
? Plan, launch, and manage
paid advertising campaigns
across platforms including
Google Ads, YouTube Ads, Meta Ads (Facebook & Instagram)
, and others as needed.
? Manage
large-scale advertising budgets
efficiently, with a focus on
ROI and performance metrics
.
? Conduct in-depth
keyword research
,
audience segmentation
, and
competitor analysis
to maximize campaign impact.
? Execute and optimize
performance marketing strategies
including
bid management, A/B testing
, landing page optimization, and funnel refinement.
? Track, analyze, and report on campaign performance using tools like
Google Analytics, Meta Business Suite
, and relevant dashboards.
? Collaborate cross-functionally with creative, product, and analytics teams to ensure consistency in
brand messaging and customer experience
.
? Stay current with
platform updates, industry trends
, and emerging best practices in paid media and digital marketing.
Requirements:
?
4+ years of hands-on experience
managing performance marketing campaigns, preferably in eCommerce, SaaS, or agency environments.
? Strong knowledge of
PPC, paid social, and display advertising
best practices.
? Proficiency in tools such as
Google Ads, Meta Business Suite, Google Analytics
, and other performance monitoring platforms.
? Strong
analytical skills
with a data-driven and test-and-learn mindset.
? Excellent verbal and written communication skills.
? Experience targeting
international markets (US, Europe, Middle East)
is a plus.
? Ability to work independently while collaborating with cross-functional teams.
Preferred Traits:
? Strategic thinker with a hands-on approach
? Proactive, results-oriented, and continuously optimizing for performance
? Up-to-date with the latest trends in digital advertising and martech
? Comfortable working in dynamic, fast-moving environments
Compensation & Benefits:
? Competitive salary based on experience and expertise
? Performance-based incentives and bonus opportunities
? Flexible working model - remote or hybrid options available
? Access to learning resources and skill development support
? Opportunity to work on impactful global campaigns and drive real growth
Job Type: Full-time
Pay: ₹35,000.00 - ₹60,000.00 per month
Work Location: In person
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