Job Description

Rayna Tours is looking for a hands-on Marketing Specialist who lives and breathes performance. You'll plan, launch, and optimize paid campaigns across Google/Meta/TikTok, build high-converting landing pages, and run lifecycle programs (Email & WhatsApp) that move leads from click ? booking. You'll partner closely with Sales to improve lead quality, routing, and conversion.

Key Responsibilities

1) Paid & Performance Marketing

Own full-funnel campaigns across

Google Ads (Search, PMax, Display, YouTube)

,

Meta

,

TikTok

, and relevant travel affiliates/OTAs. Build account structures, keyword strategies, negatives, audiences, and bid/budget plans by market (UAE + international). Set up

UTM

governance, conversion tracking via

GA4 + GTM

, and offline conversions/CRM feedback loops. Run continuous

A/B tests

(ad copy, creatives, landing pages, audiences, bidding) and drive

CRO

on-site. Create and manage

landing pages

(Webflow/WordPress/Elementor or similar); ensure speed, mobile UX, and SEO hygiene. Report weekly on

ROAS, CAC/CPL/CPA, CVR, CTR, Impression Share

, and channel-wise contribution to bookings.

2) Email & WhatsApp Marketing + Sales Coordination

Plan, build, and send

Email & WhatsApp

journeys (welcome, browse abandon, cart/lead nurture, re-engagement, post-booking upsell). Segment audiences by intent, nationality, destination interest, and lifecycle stage; personalize offers. Improve deliverability and opt-ins; manage templates, sender IDs, and compliance (opt-in/opt-out, data privacy). Work with

Sales/Contact Center

to refine lead routing, SLA, scoring, and feedback on lead quality by campaign. Create campaign assets (briefs, short-form copy, basic visuals) with designers/creators; maintain brand consistency.

Skills & Qualifications:

-

Proven track record running

performance campaigns

at scale (preferably travel/e-commerce/hospitality).

Strong hands-on with

Google Ads, Meta Ads, TikTok Ads, GA4, GTM, Looker Studio

(dashboards), and basic

Excel/Sheets

.

Experience with

email/CRM

and

WhatsApp

platforms (e.g., HubSpot, Mailchimp/ MoEngage/ WebEngage, etc.)

Comfort with

A/B testing & CRO

tools (Google Optimize alternatives, VWO/Optimizely, Hotjar/Clarity).

Data-driven mindset; can translate insights into clear actions and forecasts.

Bonus Points:-

Experience in media buying across other channels. Understanding of marketing psychology and user behavior. Familiarity with the Travel industry.
Job Type: Full-time

Pay: ₹35,000.00 - ₹55,000.00 per month

Benefits:

Health insurance Leave encashment Paid sick time Provident Fund
Work Location: In person