Job Description

Performance Marketing Specialist - Vedvidhi (Online Consultation & Education Platform)

Experience: 2-5 years in Performance Marketing

Industry: EdTech / Online Consultation / Mobile Apps/Digital Marketing Agency

Key Responsibilities

Plan, launch, and manage performance marketing campaigns across:

Meta Ads (Facebook & Instagram)

Google Ads (Search, Display, UAC, YouTube)

Other platforms (Quora, LinkedIn, Affiliates, etc.)

Optimize campaigns to drive app installs, sign-ups, consultations, and course sales.

Monitor and analyze campaign performance using:

Google Analytics (GA4)

Google Search Console

Platform dashboards (Meta Ads Manager, Google Ads, etc.)

Conduct keyword research, audience segmentation, and A/B testing.

Collaborate with the creative team to develop ad creatives, landing pages, and funnels.

Manage campaign budgets, bids, and pacing to achieve target ROAS/CPA goals.

Generate weekly/monthly performance reports and actionable insights.

Support SEO initiatives to improve website/app rankings and organic visibility.

Required Skills & Qualifications

Proven experience (2-5 years) running performance campaigns independently on Meta and Google.

Strong knowledge of digital marketing metrics (CTR, CVR, CPA, ROAS, LTV, CAC).

Hands-on expertise with Google Analytics, Google Search Console, Meta Business Suite, and Google Ads Manager.

Working knowledge of SEO best practices.

Strong analytical and problem-solving skills.

Ability to work in a fast-paced, growth-driven environment.

Excellent communication and reporting skills.

Job Type: Full-time

Pay: ₹12,860.75 - ₹49,558.07 per month

Work Location: In person