Job Description

Key Responsibilities:

Campaign Strategy and Execution:

Develop, manage, and optimize paid media campaigns on platforms such as Google Ads, Facebook, Instagram, LinkedIn, and other digital ad networks to drive acquisition and engagement.

Budget Management:

Oversee monthly ad spend and allocate resources effectively to maximize ROI, keeping track of spend limits and achieving desired acquisition costs.

Performance Analysis and Optimization:

Continuously monitor and analyze campaign performance; utilize data-driven insights to make optimizations that improve key metrics including cost per conversion, cost per paying customer, and overall customer lifetime value.

A/B Testing and Experimentation:

Design, implement, and track A/B tests across channels to optimize ad creatives, landing pages, and audience targeting for improved performance.

Cross-Functional Collaboration:

Work closely with product, sales, content, and creative teams to ensure paid strategies align with broader marketing objectives and product launches.

Vendor and Partner Relations:

Coordinate with external partners, such as advertising networks and agencies, ensuring consistent and effective collaboration.

Trend Analysis and Innovation:

Stay updated on the latest paid media trends and emerging platforms to keep Bonanza competitive in the paid advertising landscape.

Reporting and Insights:

Prepare and deliver regular reports on campaign performance, insights, and recommendations to senior management.
Job Type: Full-time

Pay: ?125,000.00 - ?160,000.00 per month

Schedule:

Day shift Fixed shift
Ability to commute/relocate:

Goregaon, Mumbai, Maharashtra: Reliably commute or planning to relocate before starting work (Required)
Education:

Bachelor's (Required)
Experience:

Performance marketing: 3 years (Required)
Language:

English (Required)
Work Location: In person