Job Description

About the Role

Apex Infotech India is seeking a dynamic Performance Marketing Specialist to plan, execute and optimize high-impact digital advertising campaigns across Meta (Facebook & Instagram), YouTube, Google and other social platforms. You will be responsible for end-to-end campaign management--from strategy and creative ideation through targeting, execution, analysis and continuous optimization--to drive brand awareness, qualified leads and measurable ROI.

Key Responsibilities

Campaign Strategy & Planning

Develop media plans aligned to business goals for Meta Ads (Facebook, Instagram), YouTube video ads, Google Ads (Search, Display, Shopping) and SMO.

Identify target audiences, set campaign objectives (awareness, consideration, conversion) and establish KPIs.

Ad Creative & Copywriting

Collaborate with designers and copywriters to conceptualize and produce compelling ad creatives: static images, carousels, video scripts.

Craft persuasive ad copy and CTAs that resonate with each platform's audience.

Campaign Setup & Execution

Configure and launch campaigns in Ads Manager, Google Ads Console and YouTube Studio.

Implement proper tagging (UTMs, pixels), audience lists, conversion tracking and bid strategies (CPC, CPA, ROAS).

Optimization & Testing

Monitor performance daily; conduct A/B tests on creatives, copy, audiences, bidding.

Analyze metrics (CTR, CPC, CPL, CVR, ROAS) to refine targeting and budget allocation.

Reporting & Insights

Prepare weekly/monthly performance reports with actionable insights and recommendations.

Present key findings to stakeholders, translating data into strategic next steps.

SMO & Community Engagement

Optimize brand presence on Facebook, Instagram, LinkedIn and other social channels.

Engage with audiences organically: manage comments, respond to messages, and foster community growth.

Collaboration & Continuous Learning

Work closely with SEO, content and design teams to align campaigns with broader marketing initiatives.

Stay up-to-date with platform feature releases, algorithm changes and industry best practices.

Required Skills & Experience

3-5 years managing performance marketing campaigns on Meta Ads Manager, Google Ads and YouTube.

Proven track record of hitting/exceeding KPI targets (CPA, CAC, ROAS).

Strong understanding of SMO best practices and organic community engagement.

Hands-on experience with campaign setup, A/B testing, audience segmentation and bid optimization.

Proficient in Google Analytics, Facebook Analytics, Data Studio (or other BI tools).

Excellent analytical skills, with the ability to turn data into clear, actionable insights.

Solid copywriting skills and an eye for high-impact creatives.

Qualifications

Bachelor's degree in Marketing, Advertising, Business or related field.

Google Ads and Facebook Blueprint certifications preferred.

YouTube Ads certification a plus.

Personal Attributes

Highly organized, detail-oriented and able to juggle multiple campaigns simultaneously.

Strong communication and presentation skills.

Curious, self-starter who proactively seeks performance improvements.

Collaborative team player with a growth-mindset.

What We Offer

Opportunity to own and scale end-to-end digital ad programs.

Competitive salary and performance-linked incentives.

Flexible work environment and professional development support.

Exposure to global clients and high-impact projects

Job Types: Full-time, Permanent

Pay: ?15,000.00 - ?45,000.00 per month

Benefits:

Cell phone reimbursement Leave encashment
Work Location: In person