Job Description

Performance Marketing Specialist - Meta & Google Ads

Company: Wildship Enterprises (Parent Company of Svastika)
Location:Mumbai-Vikhroli
Department: Marketing
Type: Full-time

At Wildship Enterprises--parent company of Svastika, a brand renowned for blending aesthetics with cultural and spiritual essence--we are on the lookout for a passionate and results-driven Performance Marketing Specialist - Meta & Google Ads to join our vibrant team.

As the Performance Marketing Specialist, you will play a pivotal role in shaping our digital advertising strategies across Meta and Google platforms, driving customer acquisition, and fueling revenue growth. This role demands creativity, strategic thinking, and strong technical know-how to optimize campaigns and unlock new growth opportunities.

Key Responsibilities
Campaign Strategy:
Develop and execute high-performing Meta and Google Ads campaigns to drive quality traffic and maximize conversions.

Performance Analysis:
Monitor campaign performance across both platforms, analyze key metrics, and implement optimization strategies.

Creative Collaboration:
Work with the content and creative teams to develop compelling ad creatives, copy, and landing pages.

A/B Testing:
Design and run experiments to test variables such as headlines, CTAs, and audience segments to boost performance.

Budget Management:
Strategically allocate budgets across channels to ensure maximum ROI and achievement of business objectives.

Audience Targeting:
Use advanced targeting options (custom audiences, lookalikes, keyword strategies, etc.) to ensure campaigns reach the right audience.

Industry Trends:
Stay updated with the latest trends, platform updates, and best practices across Meta and Google advertising ecosystems.

Reporting:
Create comprehensive performance reports with actionable insights and data-driven recommendations.

Qualifications and Skills
Experience:
Proven expertise in managing and optimizing both Meta Ads and Google Ads campaigns.

Analytical Skills:
Strong grasp of KPIs and analytics tools to derive insights and guide strategy.

Creativity:
Ability to conceptualize and collaborate on engaging ad creatives and landing page optimizations.

Technical Knowledge:
Hands-on experience with Meta Ads Manager, Google Ads, Google Analytics, Pixel, and conversion tracking tools.

Project Management:
Ability to handle multiple campaigns with excellent time and resource management.

Adaptability:
Thrive in a dynamic environment with frequent platform updates and new opportunities.

Why Join Us?
At Wildship Enterprises, we're more than just a workplace--we're a community of innovators who believe in making a difference. As the parent company of Svastika, a brand that combines aesthetic finesse with cultural and spiritual significance, we offer an inspiring environment where creativity and strategy meet.

By joining our team, you'll have the opportunity to:
Work on impactful campaigns that shape our brand's legacy.
Collaborate with a passionate, forward-thinking team.
Explore endless growth opportunities in a fast-evolving market.

Apply now to become an integral part of the Wildship Enterprises journey!

Job Types: Full-time, Permanent

Pay: ₹40,000.00 - ₹60,000.00 per month

Benefits:

Health insurance Paid sick time Paid time off
Work Location: In person