Job Description

Performance Marketing Specialist (Meta & Google Ads Expert)
Location: [City, Country]
Employment Type: Full-time
About Us:
We are a premium private healthcare provider specialising in delivering world-class treatments and patient experiences. We're looking for a Performance Marketing Specialist who can drive lead generation and growth through paid digital channels.
Key Responsibilities:
Manage, optimise and scale paid campaigns across Google Ads and Meta (Facebook & Instagram).
Conduct keyword research, audience targeting, bidding strategies and remarketing to maximise ROI.
Ensure all advertising complies with UK healthcare advertising regulations (e.g., Advertising Standards Authority [ASA], General Medical Council [GMC]).
Focus on conversion rate optimisation (CRO) - turning ad clicks into meaningful healthcare leads/bookings.
Track and report key metrics: cost per lead, conversion rate, ROI, campaign performance and insights.
Collaborate with creative, content and marketing ops teams to A/B test creatives, landing pages and offers.
Use tools such as Google Ads, Meta Ads Manager, GA4, SEMrush, Hotjar to monitor and optimise campaigns.
Requirements
Proven experience (3-5 years+) running Google Ads + Meta Ads campaigns, ideally in healthcare or lead-gen industries.
Deep understanding of UK healthcare advertising compliance (ASA, GMC) or equivalent global standards.
Strong analytical skills, ability to interpret data and act quickly.
Hands-on experience with Google Ads, Meta Ads Manager, GA4, SEMrush, Hotjar.
Excellent communication skills, comfortable working cross-functionally.
Bachelor's degree in Marketing, Digital Media or equivalent.
Desirable: Certification in Google Ads / Meta Blueprint.
Benefits
Competitive salary + performance bonus.
Opportunity to work in a rapidly-growing/private healthcare setting.
Modern tools and data-driven environment.
Learning & development opportunities in digital marketing & healthcare.

Skills Required