Job Description

About the Role

We are looking for a

Performance Marketing Specialist

who is an expert in both

Meta Ads

and

Google Ads

capable of managing full-funnel paid campaigns across Real Estate, Travel, Ecommerce, and Tech products.

The ideal candidate must excel in:

Performance-driven campaign planning Optimization across Google + Meta Creative strategy & ad testing Deep analytics & ROI measurement
You will work closely with leadership, creative, content, and tech teams to run scalable campaigns that deliver high-quality leads, conversions, and strong ROAS across our brand portfolio.

Key Responsibilities

1. Campaign Strategy & Execution (Meta + Google)

Plan, launch & optimize campaigns on

Meta (FB/IG)

and

Google (Search, Display, PMax, YouTube)

. Create full-funnel strategies including

prospecting, retargeting, and remarketing flows

. Manage campaign structure:

audiences, budgets, bidding, placements, funnels

. Run

high-ticket campaigns

for Real Estate + high-volume campaigns for Travel & Tech.

2. Creative Strategy & Testing

Develop creative direction: Ad copies Thumbnails Hooks Static creatives + UGC concepts Suggest landing page improvements to boost CTR, CVR, & reduce CPL. Conduct

A/B tests

across creatives, copy, bidding strategies, match types & audiences.

3. Analytics, Optimization & Reporting

Monitor daily performance across both platforms and implement

quick, data-backed optimizations

. Analyze KPIs:

CTR, CPC, CPM, CPL, CVR, ROAS, LTV, Attribution

. Prepare weekly/monthly performance reports with insights and action plans. Build dashboards using

GA4, GTM, Looker Studio, and native Ad Managers

. Identify scaling opportunities & cost efficiency improvements.

4. Tracking & Technical Setup

Set up and manage: Pixels Conversion APIs Enhanced conversions GTM events Custom conversions Work with developers to ensure accurate tracking & troubleshoot tech issues.

5. Research, Trends & Competitor Analysis

Conduct keyword research, competitor ad research & industry trend analysis. Identify new opportunities for campaign growth & emerging ad formats. Share insights to improve offers, landing pages, and campaign architecture.

6. Cross-team Collaboration

Work closely with: Creative team (ad concepts & visuals) Content team (ad copies, UGC scripts) Web & tech teams (tracking, landing pages) Brand strategy & leadership teams (growth planning) Ensure brand consistency across all paid campaigns.

Required Skills & Qualifications

3-6 years

of hands-on experience in

Meta Ads + Google Ads

. Proven ability to run

high-budget, performance-focused campaigns

. Strong understanding of: Keyword strategy & match types Bidding methods (CPA, ROAS, Max Conv.) Funnels, retargeting & lookalike strategy Deep expertise in

conversion tracking, analytics & attribution

. Strong analytical mindset with the ability to convert data into insights. Experience in

Real Estate, Travel, or Ecommerce

campaigns (preferred). Ability to collaborate with creative, SEO, web & marketing teams. Portfolio or performance case studies demonstrating past results (highly preferred).
Job Types: Full-time, Permanent

Pay: ?700,000.00 - ?900,000.00 per year

Benefits:

Flexible schedule Leave encashment Paid sick time Paid time off
Work Location: In person