Job Description

Job Title: Performance Marketing Specialist (Meta Ads Expert)

Location:

Delhi (Delhi candidates preferred or willing to relocate)

Experience Required:

2-4 Years

Job Type:

Full-Time

Industry:

Digital Marketing / Performance Marketing

About the Role

We are looking for an experienced

Performance Marketing Specialist (Meta Ads Expert)

with strong hands-on experience in

lead generation

and

ecommerce campaigns

. The ideal candidate must have worked in a

digital marketing agency

and should be comfortable managing

international clients or projects

. You will be responsible for planning, executing, optimizing, and scaling ROI-centric campaigns across Meta platforms.

Key Responsibilities

Plan, launch, and optimize

Meta Ads campaigns

across Facebook, Instagram, Audience Network, etc. Execute

lead generation campaigns

ensuring quality leads within target CPL. Manage

ecommerce campaigns

, including catalog sales, dynamic ads, retargeting & full-funnel strategies. Conduct

audience research, competitor analysis, and funnel planning

for better performance. Monitor and optimize daily campaign performance including budgets, creatives, placements, and bidding. Implement & troubleshoot tracking through

Meta Pixel, Conversions API, Events Manager

, and GTM. Prepare detailed

performance reports, insights, and optimization plans

for clients. Handle and communicate with

international clients

while understanding their market goals and KPIs. Coordinate with creative and content teams to develop impactful ad creatives and landing pages. Stay updated with the latest

Meta Ads trends, policies, tools, and algorithm changes

.

Required Skills & Experience

2-4 years

of hands-on experience in

Meta Ads / Facebook & Instagram Ads

.

Agency experience is mandatory

(digital marketing agency background). Proven track record in

lead generation & ecommerce campaign management

. Experience working with

international markets

. Strong understanding of

performance metrics

. Good knowledge of tracking tools:

Meta Pixel, CAPI, GTM, GA4

. Strong analytical and data-driven approach. Excellent communication skills and experience in client servicing.
Job Types: Full-time, Permanent

Pay: Up to ?40,000.00 per month

Work Location: In person