Performance Marketing Specialist

Year    KL, IN, India

Job Description

Experience Required:

Minimum 3-5 Years in Managing Google Ads Campaigns

Job Overview:



We are seeking a highly skilled

Google Ads Manager

to develop, implement, and optimize our paid search campaigns across

Google Search, Display, YouTube, and other Google platforms

. The ideal candidate will have in-depth knowledge of Google Ads, strong analytical skills, and a proven track record of maximizing ROI from paid advertising campaigns.

Key Responsibilities:



Plan, Create, and Manage Google Ads Campaigns:

Develop and implement paid search strategies that align with the company's goals. Create and optimize

Google Search, Display, YouTube, and Performance Max campaigns

. Continuously monitor and optimize ad performance to maximize ROI and reduce Cost per Conversion.

Keyword Research & Audience Targeting:

Perform extensive keyword research for relevant and high-converting keywords. Set up and refine audience targeting (demographics, location, interests, and behaviors) to reach the right audience.

Budget Management:

Manage monthly advertising budgets and optimize spending to ensure maximum results. Continuously monitor Cost Per Click (CPC), Return on Ad Spend (ROAS), and overall campaign profitability.

A/B Testing & Performance Analysis:

Conduct A/B testing on ad creatives, landing pages, and targeting strategies to improve ad performance. Analyze campaign data to identify growth opportunities and optimize performance.

Landing Page Optimization:

Collaborate with the web development and design team to optimize landing pages for higher conversion rates.

Google Analytics & Reporting:

Track, measure, and report on campaign performance using

Google Analytics, Google Tag Manager, and Google Ads Reports

. Provide clear and actionable insights to the marketing team based on performance data.

Stay Updated with Trends:

Keep up-to-date with the latest

Google Ads features, PPC trends, and industry updates

. Implement best practices to maintain a competitive edge in paid search.

Required Skills:



Proven experience in managing large-scale

Google Ads campaigns

. Strong knowledge of

Google Search, Display, YouTube, Performance Max, and Remarketing Campaigns

. Excellent understanding of

Google Analytics, Google Tag Manager, and Conversion Tracking

. Solid experience in

A/B testing, CPC, CPA, and ROAS optimization

. Ability to create high-converting ad copies and landing page optimization strategies. Excellent analytical and reporting skills. Strong communication, organizational, and project management skills.

Preferred Qualifications:



Google Ads Certification

(Google Search, Display, Video, and Shopping Ads). Experience in managing budgets of ?5 Lakh+ per month. Proven success in running high-converting campaigns with a positive ROI. Familiarity with tools like

Google Tag Manager, SEMrush, Ahrefs, and Hotjar

.

Why Join Us?



Work in a fast-paced and innovative environment. Opportunity to work on large-scale and high-budget campaigns. Collaborate with a dynamic and creative marketing team. Continuous learning and development opportunities.

If you have a passion for paid search, performance marketing, and driving exceptional results, we want to hear from you!



Apply Now



Job Type: Full-time

Pay: ₹25,000.00 - ₹40,000.00 per month

Work Location: In person

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Job Detail

  • Job Id
    JD4859756
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    KL, IN, India
  • Education
    Not mentioned
  • Experience
    Year