Job Description

We are seeking a highly motivated and data-driven Performance Marketing Specialist to manage and optimize digital campaigns across various paid channels. You will be responsible for driving user acquisition, engagement, and retention through measurable and ROI-focused strategies.

Key Responsibilities

Plan, execute, and optimize paid marketing campaigns across platforms (Google Ads, Meta Ads, LinkedIn, TikTok, etc.) Manage campaign budgets, forecasts, and ROI analysis Monitor and analyze campaign performance metrics (CPC, CPA, ROAS, CTR, etc.) A/B test ad creatives, landing pages, and audience targeting Collaborate with design, content, and product teams to improve performance outcomes Stay up to date with digital marketing trends and platform updates Prepare regular performance reports and insights for stakeholders Implement tracking tools (GA4, GTM, Facebook Pixel, etc.) to ensure proper attribution Identify growth opportunities across new and existing channels

Requirements

2-4 years of experience in performance/digital marketing or a similar role Proven hands-on experience with ad platforms (Google Ads, Facebook/Meta, etc.) Strong analytical skills and proficiency in tools like Google Analytics, Excel, and Looker/Data Studio Experience with bid strategies, remarketing, and conversion optimization Knowledge of SEO/SEM and CRO best practices is a plus Familiarity with e-commerce or SaaS funnels is an advantage Excellent communication and project management skills Bachelor's degree in Marketing, Business, or related field
Job Type: Full-time

Pay: ₹20,000.00 - ₹40,000.00 per month