Are you a data-driven digital marketer who thrives on turning clicks into conversions? At Skillversity, we don't just run ads -- we transform futures. We're looking for a Performance Marketing Specialist who's ready to scale impactful campaigns, generate high-quality leads, and optimize every rupee spent to drive real educational outcomes.
What You'll Own:
? Design and manage full-funnel digital ad campaigns focused on
lead generation
and
brand visibility.
? Run
segmented campaigns
targeting youth (18-25) and decision-making parents across multiple digital touchpoints.
? Work closely with creatives to bring powerful stories to life through high-performing ad formats (videos, reels, carousels).
? Optimize campaigns using
data-led insights
: A/B testing, conversion tracking, funnel analysis.
? Drive measurable growth using KPIs like
CPL, CTR, CVR, ROAS
, and real-time dashboards. ? Collaborate with CRM and Admissions teams to convert leads into enrolled students.
? Continuously learn, adapt, and evolve in a
high-impact, purpose-driven marketing team.
What Makes You a Great Fit:
? 2-4 years of hands-on experience in
performance marketing or digital advertising
.
? Strong knowledge of paid media strategies, audience targeting, and funnel optimization. ? Confident with tools like
GA4, Meta Ads Manager, Google Ads, Google Sheets
, and tracking pixels.
? Analytical mindset with creative judgment.
? Passion for
education, career transformation
, and making data meaningful.
? Bonus: Experience in the education or edtech industry.
Job Type: Full-time
Pay: ?30,000.00 - ?40,000.00 per month
Benefits:
Health insurance
Leave encashment
Provident Fund
Ability to commute/relocate:
Chittoor, Kochi, Kerala: Reliably commute or planning to relocate before starting work (Required)
Application Question(s):
Do you have Strong knowledge of paid media strategies, audience targeting, and funnel optimization
Experience:
Performance marketing: 2 years (Required)
Work Location: In person
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