Job Description

About Fixail

Fixail is India's fastest-growing HomeTech startup, trusted by 100,000+ customers in Calicut alone and expanding across India. As the official service partner for

LG, Voltas, and IFB

, Fixail delivers a complete home service ecosystem -- from expert repairs to genuine appliance spares.

We are looking for a

Performance Marketing Specialist

to lead our digital growth journey and take our acquisition and retention strategies to the next level.

Role Overview

You will own and scale Fixail's performance marketing efforts across Google Ads, Meta Ads, and other digital platforms. From strategy to execution, you'll plan, implement, and optimize campaigns that fuel user acquisition, drive conversions, and maximize ROI.

Key Responsibilities

Design and execute

end-to-end performance marketing strategies

for Fixail. Plan, run, and optimize campaigns across

Google Ads (Search, Display, YouTube)

and

Meta Ads (Facebook, Instagram)

. Conduct

customer behavior analysis

to shape ad creatives and audience targeting. Manage budgets efficiently to

maximize ROI and lower CAC

(Customer Acquisition Cost). Build, test, and optimize landing pages and ad funnels with the design/content team. Set up

advanced tracking

using Google Analytics, Tag Manager, and Pixel to ensure accurate performance measurement. Run

A/B testing

for creatives, messaging, and CTAs to improve CTRs and conversions. Prepare weekly and monthly performance reports with actionable insights. Work closely with the leadership team to align campaigns with overall

startup growth strategy

. Stay ahead of digital trends to ensure Fixail's marketing is

cutting-edge and competitive

.

Requirements

3+ years of hands-on experience

in

Meta Ads & Google Ads

(Search, Display, YouTube, Performance Max). Proven track record of delivering

measurable growth

in startups or e-commerce. Strong understanding of

consumer psychology

and how to craft ads that convert. Proficiency in Google Analytics, Google Tag Manager, and Meta Ads Manager. Excellent analytical skills with the ability to interpret campaign data and optimize accordingly. Creative mindset to collaborate with content and design teams on ad creatives. Ability to

own the performance marketing roadmap

and deliver results in a fast-paced startup environment.

Nice to Have

Experience with CRM tools, remarketing, and automation workflows. Knowledge of SEO and content marketing basics. Exposure to app marketing (Firebase, App Campaigns).

Why Join Fixail?

Be part of a

fast-growing HomeTech startup

reshaping India's home service industry. Work closely with the founding team on

impact-driven projects

. Huge scope for career growth and ownership. Competitive salary + performance-based incentives.
Job Type: Full-time

Pay: ?20,000.00 - ?25,000.00 per month

Work Location: In person