Job Description

We are a dynamic and fast-growing digital marketing agency committed to delivering outstanding results for our clients. With a diverse portfolio of brands across industries, we specialize in innovative digital strategies that drive growth and revenue.

We're looking for an experienced Performance Marketer to join our team and take charge of all paid marketing campaigns, build effective sales funnels, and implement the latest ad techniques to achieve measurable results.

Responsibilities:

Plan, execute, and optimize paid advertising campaigns across platforms like Google Ads, Meta (Facebook & Instagram), LinkedIn, YouTube, and other performance marketing channels. Build, manage, and refine sales funnels to increase customer acquisition, retention, and conversions. Conduct in-depth audience research to create highly targeted ad campaigns that drive results. Monitor, analyze, and report on campaign performance using tools like Google Analytics, Ads Manager, and other marketing analytics platforms. Stay updated with the latest ad trends, technologies, and algorithm changes, and implement innovative strategies accordingly. Manage ad budgets effectively to achieve the best ROI and meet business objectives. Perform A/B testing for ad creatives, landing pages, and campaigns to enhance performance and conversions. Collaborate with designers and content creators to develop engaging ad creatives and copy that align with campaign goals. Work with the team to build customer journeys and optimize touchpoints for maximum conversions. Prepare weekly/monthly reports showcasing campaign performance, KPIs, and insights.

Key Skills & Qualifications:

Proven experience (2-5 years) in performance marketing and paid campaigns management. Strong knowledge of Google Ads, Facebook Ads Manager, LinkedIn Ads, and other performance marketing platforms. Proficiency in building and optimizing sales funnels. Expertise in marketing analytics tools (Google Analytics, Data Studio, etc.) to track and measure performance. Experience with A/B testing and data-driven campaign optimization. Ability to manage budgets and achieve high ROI. Excellent analytical skills with the ability to interpret data and derive actionable insights. Creative mindset with strong attention to detail. Knowledge of SEO and email marketing automation is a plus. Strong communication and teamwork skills.

Job Location*: Palarivattom, Cochin

Job Types: Full-time, Permanent

Pay: ?35,000.00 - ?45,000.00 per month

Schedule:

Monday to Friday
Experience:

Performance marketing: 3 years (Required)
Work Location: In person