Job Description

About the Role:

We are looking for a

data-driven Performance Marketer

to plan, execute, and optimize online marketing campaigns across multiple digital channels. The ideal candidate will have strong analytical skills, creative thinking, and a passion for driving measurable results through paid campaigns.

Key Responsibilities:

Plan, execute, and manage performance marketing campaigns across

Meta (Facebook & Instagram Ads), Google Ads, YouTube, LinkedIn, and other platforms

. Optimize campaigns to meet ROI, CPL, and CPA targets. Perform

A/B testing

on ad creatives, copy, and landing pages to improve conversion rates. Track and analyze campaign performance metrics using

Google Analytics, Ads Manager, and other analytics tools

. Collaborate with the creative and content team to develop ad creatives and landing pages. Conduct keyword research, competitor analysis, and audience targeting to improve performance. Manage ad budgets efficiently and prepare

weekly and monthly performance reports

. Stay updated with the latest digital marketing trends, algorithm updates, and best practices.

Key Skills & Competencies:

Strong experience in

Google Ads, Meta Ads, and other performance channels

. Proficiency in

Google Analytics, Tag Manager, and UTM tracking

. Excellent understanding of

CPC, CPA, ROAS, and funnel metrics

. Ability to analyze data and draw actionable insights. Strong copywriting and ad creative evaluation skills. Knowledge of SEO, retargeting, and email marketing automation is a plus.

Qualifications:

Bachelor's degree in

Marketing, Business, or a related field

. 2-5 years of proven experience in

performance marketing or digital advertising

. Certification in

Google Ads / Meta Ads

is an advantage.

Key Performance Indicators (KPIs):

Cost per Lead (CPL) Return on Ad Spend (ROAS) Click-Through Rate (CTR) & Conversion Rate (CVR) Lead Quality & Retention Metrics Campaign ROI

Salary Range:

?18000 - 25000 per month (based on experience and performance)

Job Types: Full-time, Permanent

Pay: ₹18,000.00 - ₹25,000.00 per month

Benefits:

Health insurance Paid time off
Work Location: In person