Job Description

Location: Bangalore, India (onsite)



The Scalers builds dedicated software development teams for companies worldwide. With 150+ employees across Dublin, Krakow, and Bangalore -- and 30 new hires every month -- we are growing fast and looking for the best to join us.


It is your opportunity to learn lots and join a truly great company with expert colleagues in India, France, the UK, Poland, and Germany!


We are seeking a Senior SEM/PPC Specialist with proven experience in

B2B marketing

, with success in

managing paid campaigns across Google, Facebook, and LinkedIn for international markets

.

YOUR RESPONSIBILITIES

Planning, managing and optimising campaigns in

Google

(paid search and display),

LinkedIn

,

Facebook

for lead generation (B2B) in various international markets, native ads, and others. Being up to date with different ad technologies and come up with the plan and new ideas. Reviewing and analysing competitor ads to optimise ad campaigns and generate qualified leads and opportunities. Keyword analysis to identify keywords that can be implemented to increase visibility to target customers. Planning localised campaigns for different markets. Auditing campaigns and adjusting to accurately and evenly spend/pace, managing campaign expenses. Suggesting paid media strategies to promote our website pages and resources matching customer journey processes. Tracking and analysing website analytics, pay-per-click (PPC) initiatives, and paid campaigns, reporting to Head of Marketing Help optimise content for paid search engine marketing campaigns. Advanced analytical analysis of Google Analytics, Adwords, Search Console. Staying updated on SEM strategies, guidelines, and best practices. Writing ad copy and collaborating with the marketing team on the preparation of engaging ads. Assisting the marketing team in building engaging web pages and materials for the campaigns.

YOUR PROFILE

3+ years of experience in

B2B advertising

, managing

paid campaigns on Google, Facebook, and LinkedIn

for

international markets

.

Advanced English

-- we're an international team and use English to communicate, you will also have to write ads. Creative thinker with a knack for identifying target audiences and devising digital campaigns that engage, inform, and motivate. Well versed in performance marketing, conversion, and online customer acquisition for a

niche B2B market

with a small search volume. You know what SKAG means. Up-to-date with the latest trends and best practices in SEM, with a strong understanding of website analytics tools, marketing automation, A/B and multivariate testing. Experience in building engaging landing pages and running high-conversion campaigns for a niche market. Knowledge of HubSpot and HotJar will be a plus.

#

Stable and Growing

The Scalers

is a leader in its industry, with multiple offices across Europe and Asia.


Working for The Scalers offers you a stable and rewarding career. Our international team in Bengaluru (Indian, French, American) and our Chief Happiness Officer will ensure we have a tremendous experience together!
#

Neat Perks

Comprehensive

health insurance

A MacBook Pro or Lenovo T490

Business Trips

worldwide

Flexible timings

Fun activities

round the year Training & development
Freshly roasted coffee? #

Enhance Your Skills

At The Scalers we use the latest technologies and will always welcome your ideas to make our product better.


Our

training and development programs

make sure you always stay ahead of the curve and enhance your profile!