Performance Marketing Specialist

Year    HR, IN, India

Job Description

Profile: Performance Marketing Specialist

Location:

Gurgaon, India

Company:

Herbalmax Healthcare Pvt. Ltd.

Department:

Marketing

Experience Required:

3-5 Years (with proven high-budget campaign management)

About the Role



We are looking for a

Meta Ads Specialist

with hands-on experience in managing

?20 Lakhs+ monthly ad spends

across Meta platforms (Facebook, Instagram). The ideal candidate should be highly analytical, data-driven, and capable of delivering scalable ROI through advanced campaign strategies.

Key Responsibilities



Strategize, create, and manage high-budget Meta campaigns (?20L+ monthly). Conduct in-depth audience research, competitor benchmarking, and campaign structuring. Optimize campaigns for ROAS, CPL, and CAC while scaling budgets effectively. Implement A/B testing for creatives, ad copies, and audience targeting. Analyze campaign data, create actionable reports, and present insights to stakeholders. Coordinate with the creative/design team to ensure high-converting ad assets. Stay updated on Meta's latest advertising features, algorithm updates, and compliance policies. Drive customer acquisition, retention, and remarketing funnels through Meta Ads.

Required Skills & Qualifications



Proven track record of managing

minimum ?30L monthly spend

on Meta Ads. Strong understanding of

performance marketing metrics

(ROAS, CAC, CTR, CPM, CVR, LTV). Hands-on experience with advanced campaign setups (CBO, ABO, Dynamic Ads, Advantage+). Proficiency in Meta Ads Manager, Google Analytics, and attribution tools. Strong analytical and Excel/Google Sheets skills. Ability to manage multiple campaigns simultaneously with tight deadlines. Excellent communication skills and data-driven mindset.

Preferred Qualifications



Experience in

D2C / E-commerce brand marketing

. Familiarity with other paid platforms (Google Ads, TikTok, YouTube, LinkedIn) is a plus. Knowledge of Shopify/WordPress integrations and pixel/event setups. Experience in scaling performance campaigns across multiple geographies.

What We Offer



Competitive salary and performance bonuses. Opportunity to work with a fast-growing

D2C health & wellness brand

. A data-driven and performance-oriented work culture. Exposure to high-budget campaigns and advanced marketing tools.
How to Apply:- Kindly share your updated Cv at hr@herbalmax.in or 8527617711

Job Types: Full-time, Permanent

Pay: ₹40,000.00 - ₹50,000.00 per month

Application Question(s):

How many year of expereince do you have in Meta ads? Are you comfortable with Onsite Gurgaon Location? Are you comfortable with upto 40k Salary? How many year of experience do you have in D2C / E-commerce brand marketing?
Education:

Bachelor's (Required)
Work Location: In person

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Job Detail

  • Job Id
    JD4292766
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    HR, IN, India
  • Education
    Not mentioned
  • Experience
    Year