Job Description

We're looking for a sharp, data-driven

Performance Marketing Specialist

to join our in-house team. This on-site role requires someone who thrives on numbers, understands creative performance, and has the clarity to build high-converting journeys from ad click to checkout. You'll be responsible for managing paid marketing campaigns across Meta, Google, and other performance channels with the goal of driving measurable ROI.

Key Responsibilities:

Plan, launch, and optimize

ad campaigns across Meta Ads, Google Ads (Search, Shopping, Display, YouTube), and more. Analyze performance metrics (

ROAS, CTR, CPA

, etc.) to make data-backed optimizations.

Develop creative concepts

and write ad copies independently to minimize dependency on the content team. Coordinate with the design team to produce visuals based on

strong creative briefs.

Structure and

ideate

high-conversion

landing pages.

Manage GA4, Google Tag Manager, Pixel tracking.

Leverage CRO techniques

to improve campaign performance and user experience. Conduct

A/B testing

and

audience

targeting experiments. Generate reports and actionable insights using analytics tools.

Required Skills & Qualifications:

2+ years of performance marketing experience (

e-commerce preferred

). Proficiency in Meta Ads Manager, Google Ads, automation and retargeting strategies. Strong knowledge of

GA4

,

Google Tag Manager

and

Pixel tracking.

Excellent

visualization skills

to conceptualize

static/video creatives.

Expertise in

conversion rate optimization (CRO)

and

data-driven decision-making.

Strong written communication for crafting ad copies. Proficiency in budget planning, bid strategy optimization, and audience segmentation. Analytical mindset with a focus on campaign ROI and conversion funnels. Experience with tools like Google Sheets/Excel, Microsoft Clarity, Hotjar, or similar.

Nice to Have:

Certification in Google Ads/Facebook Blueprint is a plus. Prior experience in a product-based D2C brand is preferred.

What We Offer:

A dynamic and collaborative work environment. Competitive salary + performance-based incentives (TBD post skill assessment and interview). Opportunities for career growth and professional development. Exposure to exciting projects and campaigns in the e-commerce space. Get surrounded with the latest and greatest in Mobile tech.

Location:

Poonamallee High Road, Purasaiwalkam. Near Egmore Suburban and Metro Station.

Google Map Location:

https://goo.gl/maps/pAFQLEtsjdwjP3fe7

Job Type: Full-time

Pay: ₹300,000.00 - ₹480,000.00 per year

Application Question(s):

How many years of experience do you have in running Meta and Google Ads campaigns? (Less than 1 year / 1-2 years / 2-4 years / More than 4 years) What types of e-commerce brands have you worked with? (Product-based D2C brand / Marketplace sellers (e.g. Amazon, Flipkart) / Service-based or lead-gen brands / I haven't worked with e-commerce brands ) Which campaign objectives have you worked with most? (Conversion-focused (e.g., Sales, Leads) / Awareness and Reach / Engagement (Likes, Comments, Followers) / App Installs ) Which platforms are you confidently proficient with? (Choose the closest option)
(Meta Ads Manager only / Google Ads only / Both Meta and Google Ads / None of the above. I've used other platforms more )

What is your current notice period? (Immediate joiner / Less than 15 days / 15-30 days / More than 30 days) What is your expected CTC per annum? (3,00,000 - 3,60,000 / 3,60,000 - 4,20,000 / 4,20,000 - 4,80,000)
Work Location: In person