Job Description

Key Responsibilities

Plan, execute, and optimize

Google Ads, Facebook Ads, Social Media PPC, and Display Advertising campaigns

by coordinating with agencies, vendors, and internal teams. Drive

performance marketing campaigns

with a strong focus on

lead generation, ROI, and customer acquisition

. Manage and optimize

landing pages

to maximize conversion rates. Conduct detailed

keyword research, audience targeting, and ad copy optimization

. Monitor, analyze, and report on campaign performance using

Google Analytics, Ads Manager, and other tracking tools

, ensuring alignment with KPIs and ROI goals. Continuously test and implement new strategies to improve

CTR, conversion rates, and cost per lead

. Collaborate with the content team to create/edit

ad creatives, blogs, and landing page content

. Stay updated with the

latest trends, tools, and best practices

in Google and Facebook advertising. Manage and publish content on

WordPress, blogs, and social media platforms

as part of integrated marketing campaigns.
Desired Skills & Experience

Proven hands-on experience in

Google Ads (Search, Display, YouTube)

and

Meta Ads (Facebook & Instagram)

. Strong understanding of

performance marketing, conversion funnels, and online customer acquisition strategies

. Experience in

SEO, website management, email marketing, and blogging

(preferred). Solid knowledge of

keyword research, campaign optimization, and link building

. Proficiency in

Google Analytics, Ads Manager, and Excel/Google Sheets

. Basic knowledge of

HTML and WordPress

. Excellent

English communication skills

(verbal & written). Self-motivated, disciplined, and able to work independently with integrity.
Tools & Platforms You'll Work With

Google Ads & Meta Ads Manager

Google Analytics / GA4

WordPress

MS Office / Google Workspace

Job Type: Full-time

Pay: ₹45,000.00 - ₹65,000.00 per month

Benefits:

Cell phone reimbursement Paid time off Provident Fund
Work Location: In person