Job Description

About the Role

We are looking for a

Performance Marketing Specialist

with expertise in

Google Ads and Meta Ads (Facebook/Instagram Ads)

to join our team. The ideal candidate will be responsible for

planning, executing, and optimizing paid advertising strategies

to drive traffic, generate leads, and maximize ROI.

Key Responsibilities

Develop and execute

end-to-end ad strategies

across Google Ads and Meta Ads platforms. Plan, launch, and manage

search, display, video, and social media ad campaigns

. Perform

keyword research, audience targeting, A/B testing, and bid management

. Continuously monitor and optimize ad performance for maximum conversions at minimum cost. Create and maintain

campaign performance reports

with insights and recommendations. Stay updated with the latest changes in Google & Meta advertising policies, trends, and tools. Collaborate with content, design, and marketing teams to align campaigns with overall business goals.

Requirements

Proven 1.5

-2 years of experience

running Google Ads & Meta Ads campaigns. Strong knowledge of

Google Ads Manager, Facebook Ads Manager, Analytics, and Tag Manager

. Expertise in

conversion tracking, pixel setup, and campaign optimization

. Strong analytical and problem-solving skills with a

data-driven mindset

. Ability to manage budgets, forecast ad spends, and deliver ROI-driven results. Excellent communication and presentation skills.

Preferred Skills (Good to Have)

Experience with

LinkedIn Ads, YouTube Ads, or other paid media platforms

. Knowledge of

SEO & content marketing

for integrated campaigns. Familiarity with

marketing automation & CRM tools

.
Job Type: Full-time

Pay: ?20,000.00 - ?30,000.72 per month

Work Location: In person