Performance Marketing Specialist – Google Ads (e Commerce Focus)

Year    UP, IN, India

Job Description

Job Summary



We are looking for a highly skilled Performance Marketing Specialist with strong expertise in Google Ads to support a fast-growing UK e-commerce brand. The ideal candidate will excel in planning, executing, and optimizing performance campaigns across Search, Shopping, Display, and YouTube, with a focus on maximizing online sales and ROAS.

Key Responsibilities



Strategize, build, and optimize Google Ads campaigns across Search, Shopping, Display, and Video formats. Setup and manage Google Merchant Center, ensuring high-quality and error-free product feeds. Conduct keyword research, audience targeting, and competitor benchmarking for scalable growth. Write and test compelling ad copies aligned with UK market trends and online shopper intent. Monitor campaign performance daily and implement bid/budget adjustments to achieve efficiency targets. Utilize conversion tracking, remarketing audiences, event configurations, and advanced tracking solutions. Generate insights from GA4, Google Ads dashboards, and Looker Studio performance reports. Collaborate with creative, merchandising, and marketplace teams during product launches and promotional events. Keep up with the latest Google Ads features, best practices, and UK retail/seasonal shifts.

Required Skills & Qualifications



Minimum 2+ years of hands-on Google Ads management for an e-commerce business. Strong experience in Google Shopping campaigns and Merchant Center optimization. Proficiency with GA4, Google Tag Manager, and data visualization tools (Looker Studio preferred). Experience with feed management solutions like Channable, DataFeedWatch, or similar. Familiarity with leading e-commerce platforms (Shopify, WooCommerce, BigCommerce, etc.). Strong analytical thinking, communication skills, and ad copywriting abilities.

Preferred Skills



Experience managing Meta Ads, Bing Ads, or multi-channel paid media. Working knowledge of SEO, CRO principles, and customer funnel optimization. Skilled in A/B testing, landing page optimization, and attribution tracking.

Why Work With Us?



Be part of an expanding UK e-commerce brand with exciting growth potential. Work in a data-driven environment where creativity and performance go hand-in-hand. Continuous learning opportunities and career advancement in performance marketing.
Job Types: Full-time, Permanent

Pay: ?35,000.00 - ?45,000.00 per month

Benefits:

Health insurance Paid sick time Paid time off
Ability to commute/relocate:

Noida, Uttar Pradesh: Reliably commute or planning to relocate before starting work (Preferred)
Application Question(s):

What's your last salary and expected salary?
Experience:

Google Ads: 1 year (Preferred)
Work Location: In person

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Job Detail

  • Job Id
    JD4883290
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    UP, IN, India
  • Education
    Not mentioned
  • Experience
    Year